At a Glance
- Tasks: Lead AI-driven research and strategy to connect consumer insights with brand growth.
- Company: Join Loblaw Agency, a leader in innovative marketing strategies.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment focused on creativity and responsible AI adoption.
- Why this job: Shape the future of brands using AI and consumer insights.
- Qualifications: 5+ years in strategy with hands-on AI experience and strong storytelling skills.
The predicted salary is between 90000 - 110000 $ per year.
Shape AI-native research and strategy at Loblaw Agency, connecting consumer behaviour, cultural signals, and emerging platforms to brand growth. This role is based in Canada. As a Senior Strategist, you will turn diverse research into evidence-based perspectives for Loblaw businesses and brands. You will develop proactive thought leadership, strengthen creative strategy, and help operationalize responsible AI within the strategy department.
Key Responsibilities:
- Lead research across consumers, culture, markets, categories, competitors, and platforms
- Translate emerging signals into brand opportunities and strategic implications
- Develop POVs, white papers, trend reports, and opportunity briefs
- Refine AI workflows and champion thoughtful adoption across strategy
- Present recommendations and facilitate decisions across teams
Requirements:
- Five or more years in strategy, planning, insights, or related work
- Hands-on AI experience supporting research and strategic work
- Knowledge of consumer behaviour, culture, categories, social, and digital platforms
- Strong writing, storytelling, presentation, and critical judgment skills
- Post-secondary education or equivalent professional experience
- Bring AI fluency, research discipline, and creative strategy expertise to Loblaw Agency’s evidence-based brand work.
Senior AI Strategy Insights Lead in Toronto employer: Loblaw Agency
Loblaw Companies Limited is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to make a meaningful impact in communities across Canada. With a commitment to sustainability and social responsibility, we offer comprehensive training, flexible work arrangements, and numerous growth opportunities, making it an ideal place for individuals looking to advance their careers while contributing to a positive corporate mission. Join us in shaping the future of Canadian retail and experience the benefits of being part of one of the country's largest employers dedicated to authenticity and trust.
