Lead Data Analyst, Growth Marketing in Toronto

We’re looking for a Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. If you love digging into the root causes of problems, finding patterns, and working with multiple teams, then this is the role for you.

What you’ll be doing:

• Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs.
• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis.
• Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses.
• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.
• Focus on continuous improvement of existing processes and collaborating across with Marketing to create new processes that prioritize automation and business acceleration.
• Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business.
• Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills.

What you need to bring:

• Advanced SQL skills (Asset: Experience with BigQuery and GCP).
• Strong business acumen and ability to translate business needs into data requirements.
• Advanced knowledge of Looker or other BI tools like Tableau or Power BI.
• Strong expertise with data analysis.
• Experience with Google Analytics, or other web analytics tools.
• Knowledge of conversion rates, web metrics and other marketing metrics.
• Appetite to implement AI solutions to streamline delivery and scale impact.

Even better if you have, but not necessary:

• Experience with Python, R or other programming languages.
• Worked in, or closely with digital marketing.
• Data engineering experience.
• Experience in A/B testing.

Who you are:

• Great at understanding business context.
• Willingness to learn new data systems.
• Ability to take directions and to communicate issues.
• Ability to work independently.
• Great attention to data accuracy and integrity.
• You are self-motivated and detail-oriented.
• Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity.
• Strong analytical and organizational skills.

You’ll enjoy:

• A flexible work environment that empowers you to do your best work.
• A culture that celebrates performance.
• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard.
• Career-defining opportunities.
• Plus benefits designed to keep you happy, healthy and fulfilled.

Flexible paid time off and remote work policies. Equity options, because this is your company too. Contributions to your pension plan. Your future matters. Training opportunities to grow your skills and career. Health and wellness credit so you feel your best. Time off to volunteer and give back to your community. Interest groups, employee led networks, social committees to sponsored sports teams. Computer purchase program to get your personal Macbook. Enhanced parental leave to support growing families.

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $105,000 TO $120,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For a glimpse into our world check out our career page here. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.