Sales manager - Baseball

Lanctôt is a leader in the distribution of premium sports, outdoor, eyewear and fashion brands, representing some of the world's most renowned names. With over seven decades of expertise and a legacy rooted in sportsmanship, Lanctôt is more than a distributor – we're innovators, athletes, and team players. A third‐generation family business offers a workplace that celebrates teamwork, empowers individuals, and inspires growth. By joining Lanctôt you'll step into a culture where collaboration, creativity, and ambition thrive.

We are looking for a Sales Manager for Ontario. In this role you will manage key accounts and a team of field sales representatives, oversee sales activities, support representatives daily, and ensure effective execution of sales strategies.

Benefits

• Group insurance after 3 months, including telemedicine and employee assistance program
• RRSP program with employer contribution after 1 year
• Generous employee purchase program for all our brands – including an interest‐free program for purchasing an electric bike
• A balanced work/life environment

Responsibilities

• Manage and monitor key accounts with sales representatives, ensuring proper follow‐up.
• Monitor performance of major accounts and optimize brand potential and after‐sales services.
• Define sales targets by brand with each representative to encourage growth and stimulate new business opportunities.
• Regularly review sales with each rep to discuss successes and growth opportunities.
• Encourage and support reps in their initiatives and relationship building with retailers.
• Maintain strong relationships with retailers, gather feedback on reps, and foster collaboration across teams.
• Organize sales meetings.
• Manage regional marketing budgets, develop annual plans, and encourage new initiatives.
• Meet with the sales team weekly to share relevant information and feedback.
• Communicate retailer and rep feedback to suppliers for existing and new products.
• Participate in S&OP and supplier meetings.
• Present new products and convey supplier/brand vision and objectives to the sales team.
• Present successes, improvement plans, and divisional objectives to suppliers and Lanctôt's management.
• Stay abreast of industry news, research brands, and identify/pursue new opportunities.
• Drive year‐on‐year sales growth to become more valuable to retailers and suppliers.

Qualifications

• Minimum 3 years' experience in a similar role.
• In‐depth knowledge of the baseball industry.
• Active involvement in the sports community.
• Strong communication and presentation skills.
• Strong negotiation and persuasion skills.
• Driven by challenges and passionate team player.

Seniority level

Director

Employment type

Full‐time

Industry

Sporting Goods Manufacturing