Digital Marketing and Content Manager in Calgary

When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. As Lammle’s Digital Marketing & Content Manager, you will help bring this story alive through online platforms!

The Digital Marketing & Content Manager is responsible for translating Lammle's vision into compelling digital campaigns and content that drives traffic, engagement, and revenue. This role leads Lammle's digital storytelling, develops digital channel and content strategies, oversees organic digital channels, email marketing, CRM, paid digital initiatives, and works closely with external media agencies to plan, execute, and optimize paid media campaigns. The role also leads a Content Creator to ensure a continuous pipeline of high-quality, brand-aligned content that supports business objectives across all digital touchpoints.

Taking the Reins as a Lammle’s Digital Marketing & Content Manager:

• Create a welcoming online presence and Customer First culture where customers feel valued, understood, and connected to the Western lifestyle.
• Develop content based on the company strategy to increase audience engagement and web traffic online.
• Follow the content calendar and policies for brand and social media guidelines.
• Develop and produce engaging, and relevant content that reflects the needs, interest and lifestyle of Lammle’s customers and engages new customers.
• Ensure a consistent and authentic Lammle’s brand experience across social media, email, website, and other digital touchpoints.
• Create digital campaigns that inspire customers, strengthen brand loyalty, and drive both online and in-store engagement.
• Actively support Company initiatives and promotions, follow Company visual standards, and identify opportunities to enhance customer experience.
• Continuously improve digital processes and customer engagement.

Operational Excellence:

• Develop annual and monthly digital content strategies aligned with the overall marketing and business objectives.
• Lead the content calendar and ensure campaigns are planned, executed, and delivered on schedule.
• Be a champion of the content lifecycle, by developing creative concepts, shot lists, creative briefs, directing the Content Creator and approving final assets.
• Develop and execute annual and monthly digital content strategies aligned with the marketing and business objectives.
• Content campaigns increase engagement, website traffic, and sales.
• Translate marketing strategies into digital campaigns, leading lifestyle, product, and campaign shoots.
• Continuously improve digital performance through testing, optimizing, emerging technologies, AI tools, and evolving industry best practices.
• Bring Lammle’s merchandise to life through compelling digital storytelling that showcases products, collections, trends, and the western lifestyle.
• Develop creative concepts, shot lists, and briefs that support seasonal priorities, product launches, promotions, and key merchandise initiatives.
• The Content Creator is well directed and maintains a consistent flow of high-quality assets.

People Focused:

• Partner closely with Creative, Ecommerce, and Marketing teams to ensure alignment across all digital initiatives.
• Provide asset and direction to the media agency and lead monthly agency performance reviews.
• Strong collaboration with the media agency is essential for the delivery of effective paid campaigns.
• Evaluate traffic, engagement, and revenue trends, review GA4, Shopify, and CRM insights, and provide insight and recommend optimization.
• Lead email marketing, SMS, and CRM calendars and oversee blog and SEO content planning.

Skills:

• Strong knowledge of digital marketing platforms including Meta, Instagram, TikTok, Pinterest, YouTube, and LinkedIn.
• Strong proficiency in GA4, Shopify Analytics, and Klaviyo (or similar CRM/email marketing platforms).
• Strong experience using Canva, CapCut, and familiarity with Adobe Creative Suite or similar editing platforms.
• Working knowledge of SEO, email marketing, and CRM best practices.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Strong understanding of digital performance metrics, content analytics, and reporting.
• Familiarity with AI-powered marketing and content creation tools is an asset.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years in digital marketing, content marketing, or social media leadership.
• Strong portfolio of digital campaigns and content.
• Experience leading photo/video shoots and content production.
• Experience with Meta, Instagram, TikTok, Pinterest, YouTube, and email marketing.
• Working knowledge of GA4, Shopify Analytics, and Klaviyo.
• Experience managing external agencies.
• Excellent copywriting, storytelling, project management, and communication skills.
• Experience managing cross-functional projects and collaborating with internal stakeholders.

Why you should Saddle Up with Lammle’s:

• Competitive compensation package.
• Health and Wellness Benefits.
• Earned Vacation.
• Generous Employee Discount.
• Growth opportunities.

Working Conditions:

• Ability to stand and walk for extended periods during shifts of up to 8 hours.
• Ability to lift, carry, and move merchandise weighing up to 50 pounds.
• Comfortable working in a fast-paced retail environment.