Associate Trade Marketing Manager in Toronto

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators at any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

The Associate Trade Marketing Manager provides support to the Trade Marketing Manager, the broader Trade Marketing team and the Divisional leadership in maximizing profitable opportunities on an assigned portfolio of businesses, consistent with corporate and Divisional strategies. The position is responsible for support, financial forecasting and reporting, developing and collaborating to execute pricing strategies, maximizing trade spend efficiency, as well as the management of product, promotion, and customer mix. The position represents the interest of the Division by acting as liaison between Customer Strategy and Development (CS&D), Sales, Marketing, Management Control, Supply Chain and Demand Planning departments.

The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved. Responsibilities include:

• Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager, including commentary on commercial performance versus budget/prior year/financial forecasts and net sales validation at month end.
• Strong collaboration with S&OP stakeholders ensuring communication & resolution of forecasting inaccuracies impacting production planning and supply planning guidelines.
• Performing strategic analysis of data from TPM, BW, Nielsen & Numerator to provide insights and recommendations on risks & opportunities to deliver division KPIs.
• Maintenance of Trade Marketing reporting assets (e.g. Planogram Window Listing Trackers, Monthly Tracking KPI Dashboards, Projected Shortage Risks, Fill Rate Reports, LE Tracking etc.).
• Responsible for customer tactical trade requests & approvals.
• Assist Trade Marketing Manager with budget planning responsibilities.
• Work cross-functionally with account sales, supply chain & customer service to reduce finished goods write-offs.

Qualifications:

• University degree or college diploma.
• Minimum three years’ experience in sales and/or data analysis role.
• Strong analytical, planning and communication skills.
• Strong leadership skills and strategic thinking abilities.
• Project management skills.
• Ability to work effectively in a cross-functional team environment.
• Strong technical skill set in budget planning, investment analysis, and financial reviews.
• Ability to work and adapt to a fast-paced, multi-project environment.
• Proficient with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI.
• Excellent written and verbal communication skills.
• Bilingual (English and French) an asset.

What Lactalis Will Offer:

• Social advantages
• Food donation
• Free drinks (coffee, tea, etc.)
• Years of Service Recognition Program
• Social club, activities during the year

Our ESG commitment: Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders to have a positive impact on the wellbeing of our communities and the planet through all that we do.

Our commitment to DEI: Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability, please inform our Talent Acquisition team – confidentiality will be maintained.