At a Glance
- Tasks: Create and manage paid ad strategies for diverse clients across North America.
- Company: Join Konstruct Digital, a leading B2B digital marketing agency in Calgary.
- Benefits: Enjoy a hybrid work model, competitive pay, vacation time, and office perks.
- Other info: Experience a fun workplace culture with team lunches and office games.
- Why this job: Be part of a dynamic team that values growth, creativity, and collaboration.
- Qualifications: 2+ years in ad buying, strong analytical skills, and a passion for digital marketing.
The predicted salary is between 62100 - 75900 $ per year.
Apply for the Paid Ads Specialist position at Konstruct Digital in Calgary, AB, CA. This full-time on-site position offers great opportunities for career growth.
A little about Konstruct… We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, specializing in search, paid, and content marketing. We have a hybrid work model with three in-office days that fuel our collective pursuit of success. We believe in having a healthy work-life balance and creating an environment where people can learn, grow, and have fun doing great work together.
A little about the role… As a Paid Ads Specialist, you will develop paid strategies to drive successful revenue-generating campaigns from beginning to end. You will help drive valuable insights and report on results: What is working and why? What are the next opportunities? How can we best scale the campaign? We're looking for an experienced Digital Marketer with a focus on paid ads to join our team and help guide our clients to success!
Candidate Requirements:
- 2+ years of ad buying and managing experience across paid acquisition platforms
- 2-5 years experience in a related discipline (Marketing, Digital or eCommerce)
- Thorough understanding of digital marketing and PPC best practices and strategies
- Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, Twitter, Microsoft, and YouTube
- Ability to effectively manage multiple goals (revenue, engagement, awareness) and continuously improve month-over-month KPI targets
- Proficiency managing mid-to-large-scale budgets
- Great at copywriting; able to write headlines that get (and convert) the click
- Familiarity with A/B and multivariate experiments
- Great analytical skills and pattern recognition
- Excellent written and verbal communication skills
- Experience with Google Analytics
Nice To Have:
- Prior agency experience
- Google Ads Certified in Search, Display, Shopping, and Video
- Microsoft Ads Certified
- Facebook Certified
- Google Analytics Certified
- Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)
Your Qualities:
- Details matter, you sweat the small stuff
- Relentless curiosity, you're a lifelong learner
- Strong communicator, you love to talk marketing
- Marketer at heart, new trends, tactics, and tools keep you up at night
- Competitive, good enough is rarely good enough
- Empathetic, a client's wins and losses are your wins and losses
- You want to do great work, and be on a team that enables that
- You maintain a data-first approach to assess campaign performance and pinpoint issues
- You love to learn - this field is always changing and you love to change with it!
A Tip For Your Cover Letter: We value critical thinking over cookie cutter checklists. Walk us through your decision process for making ad campaigns succeed. Highlight a really cool win where the solution wasn't immediately clear or standard. What was the insight or data point that you found that led to this pivot?
Job Perks:
- Hybrid work environment
- Competitive compensation
- Vacation and paid time off
- Extended health care
- Free parking
- Office games
- Full kitchen stocked full of snacks
- Pizza Thursdays
- Be part of a fast-growing team that is in it to win it!
Paid Ads Specialist in Calgary employer: Konstruct Digital
At Konstruct, we pride ourselves on being an exceptional employer that fosters a vibrant work culture in Calgary, Alberta. Our hybrid work model promotes a healthy work-life balance while offering competitive compensation and opportunities for professional growth. With a focus on collaboration, continuous learning, and fun team activities like Thursday lunches, we ensure our Paid Ads Specialists thrive in an environment where their contributions are valued and celebrated.
