Shape Kt by Knix brand strategy through consumer insight, creative judgment, and data-informed marketing within a fast-growing DTC business. As Senior Brand Manager, you will define positioning, messaging, and value propositions for tweens and parents. You will lead integrated campaigns, develop strategic briefs, and connect paid, owned, social, influencer, PR, and e-commerce channels. The work turns audience understanding into relevant brand stories and measurable commercial results. Key Responsibilities:
Define Kt. positioning, messaging, and consumer value proposition Lead campaigns for launches, seasonal initiatives, and brand moments Translate consumer insights into differentiated brand stories Connect campaigns across channels, creators, communities, and partnerships Partner with Growth and E-commerce on measurable results Requirements:
Six to eight or more years in brand or consumer marketing Experience owning campaigns from insight through performance analysis Strong understanding of modern brand building across channels Strong creative judgment and brief-writing experience Cross-functional leadership and comfort operating with ambiguity Bring consumer instincts, creative leadership, and commercial thinking to grow Kt by Knix with tweens and parents.
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Senior Brand Manager Kt by Knix in Toronto employer: Knix
At Knix, we pride ourselves on being an exceptional employer that values leadership and team empowerment in a vibrant retail environment. Our culture fosters growth and development, offering employees the chance to enhance their skills while creating memorable customer experiences. With a focus on accountability and operational excellence, working at our location means being part of a supportive community that prioritizes both employee satisfaction and customer loyalty.
