At a Glance
- Tasks: Analyze marketing performance and connect it to sales and revenue outcomes.
- Company: Join Knak, a leading SaaS platform empowering marketers with innovative tools.
- Benefits: Competitive salary, equity, great benefits, paid vacation, and career growth opportunities.
- Other info: Inclusive culture focused on hiring smart, positive individuals who want more than a typical job.
- Why this job: Make a real impact in marketing analytics while having fun in a dynamic environment.
- Qualifications: 3-5 years of analyst experience with strong SQL skills and marketing knowledge.
The predicted salary is between 120000 - 150000 $ per year.
For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is empowering people to be creative. That’s why Knak exists. We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
About the Role
Knak is hiring a Go-To-Market Analyst to support decision-making across go-to-market functions: marketing, revenue operations, sales, and finance. This is not a narrow campaign-reporting role. The person in this seat will be trusted with questions that span the full funnel, from lead generation and performance marketing through pipeline and revenue outcomes. We are looking for someone who understands the marketing domain (lead generation, campaign performance, attribution, funnel metrics) as well as someone who can operate as a business analyst across departments.
What You'll Do
- Analyze marketing performance across channels and campaigns, including lead generation and performance marketing metrics.
- Build and maintain reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes.
- Partner with Revenue Operations and Sales to understand funnel conversion, attribution, and forecasting questions.
- Support Finance with GTM-related budget and spend analysis.
- Translate ad hoc questions from stakeholders across departments into clear, well-scoped analysis.
- Identify gaps or inconsistencies in GTM data and help improve data quality and definitions over time.
- Present findings in a way that is useful to both technical and non-technical audiences.
- Work with AI team on building out data agents that serve marketing purposes.
- Work with Data Engineering on structuring data architecture and source tables for marketing purposes.
- Work with Finance on annual planning and setting targets.
What You'll Bring
- 3 to 5 years of experience in an analyst role, ideally with exposure to marketing, sales, or revenue operations data.
- Working knowledge of marketing concepts: lead generation, performance marketing, campaign attribution, funnel and conversion metrics.
- Strong SQL skills and comfort working directly with data rather than only pre-built dashboards.
- Working knowledge of CRM (Salesforce preferred) schema and objects.
- Familiarity with paid ad platform data such as Google Ads and LinkedIn Ads.
- Experience with Tableau or an equivalent BI tool (Looker, Power BI, or similar).
- Ability to work across departments and communicate with stakeholders who have different priorities and levels of technical fluency.
- Comfort with ambiguity. Not every question will come pre-defined.
Nice to Have
- Experience with Snowflake or a similar cloud data warehouse.
- Familiarity with marketing automation or CRM platforms (Salesforce, HubSpot, Marketo, or similar).
- Prior experience in a B2B SaaS environment.
What Success Looks Like
Within the first few months, this person should be a trusted point of contact for GTM analytics questions, someone Sales, Marketing, and Finance all know to go to for clear, reliable answers, not just a dashboard builder.
Base Salary: The anticipated base salary range for this position is $120,000 - 150,000. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. This range reflects base salary only and does not include other forms of compensation that may be available as part of the total rewards package.
What We Offer
At Knak we have four foundational pillars: Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers. We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025!
- Competitive salaries
- Equity in the company
- Great benefits
- Paid vacation
- Life leave days (because life happens)
- Team lunches and off-sites
- Our commitment to YOUR career growth
Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact culture@knak.com.
Please note that this job post is for an existing vacancy.
Go-To-Market Data Analyst in Winnipeg employer: Knak
Knak is an exceptional employer that prioritizes a vibrant work culture and employee growth, making it a top choice for those seeking meaningful careers in the tech industry. Located in Ottawa, we offer competitive salaries, equity options, and comprehensive benefits, all while fostering an inclusive environment that values diverse perspectives. Our commitment to personal and professional development ensures that every team member can thrive and contribute to our mission of empowering creativity through innovative marketing solutions.
