At a Glance
- Tasks: Lead loyalty and digital strategy to enhance customer engagement across all platforms.
- Company: Join KFC Canada, a leader in the fast-food industry with a focus on innovation.
- Benefits: Enjoy hybrid work, comprehensive health benefits, paid vacation, and retirement plans.
- Other info: Be part of a diverse culture that values personal and professional development.
- Why this job: Make a real impact by redefining customer experiences and driving digital growth.
- Qualifications: 8+ years in loyalty or digital roles; strong analytical and strategic skills required.
The predicted salary is between 150000 - 195000 $ per year.
The Senior Manager, Loyalty & Digital is accountable for leading the development and execution of loyalty and digital strategy aligned with the broader business strategy. The role combines strategic vision with hands-on execution and redefines how customers engage with our brand across restaurants, digital, and delivery.
Responsibilities
- Loyalty Strategy & Program Development
- Design, launch, and scale a best-in-class customer rewards program aligned with long-term business objectives.
- Develop and manage the loyalty roadmap, translating broader functional priorities into plans and initiatives including member acquisition, engagement, retention, and lifetime value growth.
- Leverage data and insights to continuously optimize program performance and personalization.
- E-commerce Growth & Digital Execution
- Develop and execute a high-growth digital strategy across channels (kiosk, web, app) driving revenue, conversion, and customer acquisition.
- Identify and prioritize digital initiatives across channels (web, mobile, kiosk, CRM, paid media, partnerships).
- Partner cross-functionally and with external partners to deliver seamless customer experiences across all digital touchpoints.
- Lead cross-functional initiatives that support the shift from a traditional retail marketing model to a fully integrated omnichannel approach.
- Align in-store and digital experiences to create a cohesive and consistent customer journey.
- Champion the use of customer data, technology, and analytics to enable personalization at scale.
- Execution & Impact
- Translate strategy into clear, actionable plans with measurable outcomes.
- Operate with a strong bias for action; testing, learning, and iterating quickly.
- Drive performance through clear KPIs, dashboards, and accountability to agreed outcomes across teams.
- Lead and inspire a lean, high-performing team in a fast-paced, high-growth environment.
- Collaborate closely with marketing, technology, and operations teams.
- Build a culture of ownership, agility, and continuous improvement.
Qualifications Required:
- 4-year post-secondary degree in marketing, business, consumer behaviour, or other related field
Preferred:
- MBA
Experience:
- 8+ years of experience in loyalty, CRM, digital, or e-commerce leadership roles
- Proven track record of launching and scaling successful loyalty or rewards programs
- Strong experience driving e-commerce growth and digital transformation initiatives
- Strategic thinking capability with the ability to execute at speed and with precision
- High analytical capability, with experience leveraging customer data and insights to drive decisions
- Comfort operating in lean teams with high expectations and significant growth potential
- Exceptional communication and stakeholder management skills
What makes KFC a great place to work?
- Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally.
- Our Culture. We are known for a culture that rewards and recognizes bold results and promises everyone a seat at our table.
- Hybrid work model (2–3 days per week in office)
- Paid vacation and personal days, plus 10 paid KFC Canada holidays in addition to statutory holidays.
- Comprehensive health and dental benefits, including HSA and PSA options that allow you to personalize your coverage, plus life insurance and disability coverage, with employer-paid premiums.
- Family-inclusive Employee Assistance Program (EAP) and virtual care.
- Paid parental leave with salary top-up.
- RRSP and DPSP retirement programs with employer matching.
- Employee referral rewards.
- And so much more!
This posting is for an existing vacancy. We thank all applicants for their interest in joining KFC Canada; however, only those selected for further screening will be contacted. Applicants are assessed based on skills and experience relevant to the role. Canadian experience is not required.
KFC Canada is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and authentic workplace where everyone feels they belong. In accordance with applicable laws, we are committed to providing reasonable accommodations throughout the recruitment and selection process to meet the needs of applicants. If you require accommodation at any stage of the hiring process, please let us know.
The expected hiring range for this role is $150,000 to $195,000 CAD, inclusive of base salary and target annual performance bonus. Final compensation will be based on factors such as skills, experience, qualifications, and internal equity.
KFC Canada uses artificial intelligence (AI)–enabled tools to support certain aspects of the recruitment process, including application screening and assessment, in accordance with applicable legislation. All final hiring decisions are made by human decision-makers.
Senior Manager, Loyalty & Digital in Vaughan employer: KFC Corporation
KFC Canada is an exceptional employer that prioritizes the growth and development of its people, offering a dynamic work culture that values bold results and inclusivity. With a hybrid work model, comprehensive benefits, and a commitment to personal and professional development, employees are empowered to thrive in a fast-paced environment while making a meaningful impact on the business. Join us to be part of a team that champions innovation and fosters a sense of belonging.
