Marketing Manager – Remote in Winnipeg

Join one of Europe’s fastest-growing nutrition success stories. Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.

As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide. We’re still family-owned and still building on that same whole-milk honesty as we grow – from baby formula to weaning products, supplements and early childhood nutrition.

The role: As Kendamil’s first dedicated marketer in Canada, you’ll play a key role in building and growing our presence in the Canadian market. You’ll own local brand, retail, trade, campaigns and events, while ensuring bilingual English/French compliance.

Working closely with our global marketing teams and VP of Marketing, you’ll translate Kendamil and KendaKids’ global strategy into a locally relevant plan across brand, seasonal, social and retail activity. You’ll also own the Canadian marketing budget, KPIs and performance reporting. This is a true build role — we’re looking for someone who understands the Canadian market, brings strong strategic and creative judgement, and can shape the market rather than simply replicate existing playbooks.

Key responsibilities:

• Canadian Brand & Marketing Strategy
• Localise Kendamil and KendaKids brand plans and campaigns for the Canadian market.
• Own the annual Canadian marketing calendar across launches, campaigns, seasonal moments and retail activity.
• Lead events end-to-end, managing community events, industry shows, agencies and vendors.
• Retail & Trade Marketing
• Partner with Sales to develop shopper marketing, in-store activations, promotions and sampling programmes.
• Lead market-specific go-to-market plans for Canadian product launches.
• Ensure all Canadian marketing content meets English/French bilingual requirements.
• Work with Legal and Regulatory to ensure marketing claims meet Canadian requirements.
• Adapt US social, content and digital campaigns for Canadian audiences while maintaining brand consistency.
• Bring Canadian market insights, consumer trends and retailer dynamics into the wider North America marketing team.
• Budget & Performance
• Own the Canadian marketing budget, monthly reconciliation and reporting.
• Track campaign and brand performance against Canadian KPIs and share key insights with the VP of Marketing.

What you’ll need:

• 5+ years marketing experience; CPG required.
• Working knowledge of the Canadian retail landscape and trade marketing.
• Comfortable operating independently as the sole Canada-based marketer inside a US-led team.
• Strong project management skills and comfort coordinating across a border and time zone gap with the NA team.
• Food, beverage, baby/kids nutrition, or better-for-you category experience.
• Familiarity with Health Canada labeling and infant-formula/food marketing regulations.
• Familiarity with tools our marketing team already runs on: Sprinklr, Canva, CapCut, Asana, Slack, Meltwater.

What you’ll get from us:

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers. Benefits depend on location.