Store Manager in Richmond

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

As a Store Manager, you are the heartbeat of your store—leading with purpose, driving performance, and creating unforgettable customer experiences that reflect the Coach brand. You set the tone for an inclusive, collaborative culture and empower your team to exceed expectations in a fast-paced retail environment. You lead by example, inspire your team through coaching and development, and ensure every customer interaction strengthens their connection to the brand. Your leadership drives sales, profitability, and a vibrant store culture where results and service excellence go hand in hand.

Key Responsibilities:

• Lead your store to success by driving sales, profitability, and productivity across all channels.
• Execute strategic business plans while remaining responsive to evolving customer needs and local market trends.
• Champion a service-first culture, delivering exceptional experiences through personalized clienteling and service excellence.
• Resolve customer concerns with empathy, urgency, and professionalism.
• Inspire, coach, and develop a diverse, high-performing team that thrives on collaboration and results.
• Set clear goals, provide meaningful feedback, and celebrate individual and team achievements.
• Recruit, onboard, and retain top talent who reflect the values of the Coach brand.
• Oversee daily operations including inventory management, payroll, and loss prevention.
• Ensure visual merchandising and store presentation meet brand standards and inspire customers.
• Optimize staffing and scheduling to meet business demands and deliver seamless service.
• Foster a welcoming, inclusive environment where every team member feels valued and empowered.
• Communicate effectively with your team, peers, and corporate partners to align on goals and initiatives.
• Serve as a brand ambassador, representing Coach in the store and throughout the community.

Requirements:

• 1–6 years of leadership experience in retail or service industries; luxury or fashion background is a plus.
• A passion for leading people and building strong, motivated teams.
• A deep commitment to delivering best-in-class customer experiences that reflect Coach’s heritage and values.
• Strong business acumen with a focus on results and operational excellence.
• Exceptional communication and interpersonal skills that foster trust and clarity.
• Proficiency in Microsoft Office; experience with retail systems like labor management, inventory, and sales reporting tools.
• Knowledge of fashion trends and competition in the market place; curiosity for digital engagement and social media.
• A collaborative spirit and the ability to build strong vendor and community relationships.
• Ability to work in a fast-paced environment.
• Strong English language proficiency.

Schedule:

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Physical Requirements:

Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.

Our Competencies for All Employees:

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers.
• Interpersonal Savvy: Relates well to all kinds of people; builds appropriate rapport.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner.

Our Competencies for All People Managers:

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.

Base Pay Range $75,000.00-$100,000.00

Here are some of the benefits that we offer:

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance