At a Glance
- Tasks: Lead product marketing strategies and craft compelling messaging for Merchant Services.
- Company: Join J.P. Morgan, a leader in financial solutions with over 200 years of innovation.
- Benefits: Diverse workplace, competitive salary, and opportunities for professional growth.
- Other info: Embrace a culture of diversity and inclusion in a global environment.
- Why this job: Make an impact in the fast-paced payments industry while collaborating with top talent.
- Qualifications: 8+ years in product marketing; strong analytical and communication skills required.
The predicted salary is between 135000 - 165000 $ per year.
Product marketing lead for Merchant Services in Canada, responsible for translating market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels. Own customer-facing messaging across digital properties and sales/marketing enablement, adapting materials to regional regulatory needs, payment methods, and schemes.
Partner cross-functionally with Product, Sales, Commercialization, Operations, Digital Growth, and Marketing, and align with Legal, Compliance, and Risk on claims, disclosures, and approvals.
Job Responsibilities
- Market insights & segmentation: Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities. Partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment and synthesize findings into personas, JTBD, and segmentation frameworks.
- Positioning, messaging & enablement: Craft value propositions and messaging tailored to target segments and business industries, including merchants, partners, and internal stakeholders. Create sales and marketing toolkits and materials that equip teams to promote Merchant Services solutions and product offerings, adapting content for regional regulatory needs, payment methods, and schemes. Own the customer-facing narrative across website product pages and partner landing pages, partnering with the Digital Growth team on SEO alignment and conversion-focused CTAs.
- Go-to-market & competitive strategy: Develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning. Lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.
- Cross-functional governance & execution: Partner with Product, Legal, Compliance, and Risk to ensure claims, disclosures, and approvals meet applicable payments regulations and standards, and collaborate with Marketing and Lifecycle/Customer Marketing to support integrated campaigns and adoption programs.
Required Qualifications, Capabilities and Skills:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services, including launching and scaling products through partner and direct channels.
- Proven ability to develop clear, differentiated value propositions and benefits-driven messaging supported by a strong narrative and enablement portfolio.
- Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
- Strong analytical and strategic thinking skills, including translating insights into actionable messaging and product recommendations.
- Exceptional written and verbal communication, storytelling, and stakeholder management skills across diverse audiences.
- Ability to manage multiple initiatives under tight deadlines and own execution details end-to-end.
- Ability to thrive in a fast-paced, matrixed environment and lead through influence; knowledgeable in regional compliance requirements and comfortable partnering with Legal, Compliance, and Risk.
Preferred Qualifications, Capabilities and Skills:
- MBA or advanced degree.
- Experience in the payments industry.
- Demonstrated passion for technology-driven innovation and customer-centric marketing.
Product Marketing Lead in Toronto employer: JPMorgan Chase
JPMorgan Chase is an exceptional employer, offering a dynamic work environment in the heart of Canada’s financial sector. With a strong commitment to employee growth and development, we provide ample opportunities for advancement while fostering a culture of diversity and inclusion. Our collaborative approach ensures that you will work alongside talented professionals across various functions, driving innovation in product marketing and making a meaningful impact in the payments industry.
