National Sales Manager Canada in Québec

Versele is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1,100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.

After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement. Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.

Every day, we are nurturing the bond between people and over 25 million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives. Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.

Your role:

• Drive business development by actively developing and supporting commercial activities in your area.
• Implement growth-focused commercial strategies to expand business with existing customers and identify and convert new business opportunities.
• Analyse market trends and evolutions in the pet food sector; benchmark competitors to inform development strategies.
• Set up and implement annual sales and marketing plans for the area.
• Build, coach and maintain strong relationships with your salesforce to ensure the successful rollout and follow-up of commercial plans.
• Identify and develop Modern Trade opportunities (pet shop chains, DIY, online) and negotiate with key accounts to unlock growth potential.
• Lead product training sessions for your own sales team.
• Organize and participate in professional exhibitions and consumer shows.
• Perform regular field coaching and store checks with your team to support execution excellence.
• Report directly to the General Manager, providing input on business performance and development potential.

Your Profile:

• You hold a university degree and bring 5 to 10 years of successful sales experience within a national or international business environment.
• You have a genuine interest in the pet food industry and enjoy understanding market trends and customer needs.
• You thrive in an environment of change and innovation, embracing new opportunities and ways of working.
• You are results-driven and commercially minded, with strong communication and negotiation skills, and you take ownership of your objectives and outcomes.
• You are fully bilingual and able to build relationships across diverse markets and stakeholders.
• You are willing to travel extensively (approximately two weeks per month) and occasionally work during weekends when required.
• You live within a reasonable commuting distance of our office.

Our Offer:

• A competitive salary and benefits package tailored to your experience and impact.
• The opportunity to work with a passionate and driven team in a dynamic and growing industry.
• A role in a large, ambitious and international family-owned company where your contributions truly matter.
• The chance to make a meaningful impact on the lives of pets and their owners worldwide.
• A collaborative and innovative work environment that values your ideas and creativity.
• A true family atmosphere.

We invite you to submit your résumé and cover letter to laurence.masse@anidis.ca