- Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.)
- System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health
- Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects
- Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales
- Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times
- Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows
- Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility
- Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams
- Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion rates, and multi-touch attribution
- Data Hygiene & Compliance: Oversee data enrichment, deduplication, list hygiene, and compliance protocols (GDPR, CCPA, CAN-SPAM) across all databases
- What Success Looks Like in 90 Days;
- First 30 Days: Audit the current HubSpot-Salesforce sync, review existing lead scoring/lifecycle workflows, and map out the current tech stack topology
- First 60 Days: Clean up backlog sync errors, optimize lead routing rules, and establish unified data hygiene protocols across both systems
- First 90 Days: Deliver standardized revenue reporting dashboards (MQL-to-Opportunity conversion, campaign ROI) and present recommendations for tech stack efficiency
Benefits
- 100% remote work
- Medical, dental and vision insurance
- Life and disability insurance
- Flexible spending accounts
- Health savings accounts
- 401(k) plan
- Wellness programs
- Flexible work schedules
- Vacation, sick time and 14 paid holidays each year
Technical Skills: Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platformsDual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing)Experience: 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technologySalesforce Certified AdministratorAnalytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI)Certifications (Preferred):HubSpot Marketing Software / Operations Hub Administrator CertificationProblem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn't fire
Marketing Ops Manager (Analytics & ABM) in Toronto employer: Jitterbit
Jitterbit is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to innovate and grow within their roles. With a strong focus on employee development and a commitment to leveraging cutting-edge technology, Jitterbit offers unique opportunities for professional advancement in the rapidly evolving field of marketing operations. Located in Canada, the company supports a flexible remote work environment, ensuring a healthy work-life balance while driving meaningful business transformation.
