At a Glance
- Tasks: Drive customer acquisition for SMBs through innovative marketing strategies and experiments.
- Company: Join Wealthsimple, Canada's leading financial innovator with a mission to simplify finance.
- Benefits: Enjoy top-tier health benefits, life insurance, and long-term savings plans.
- Other info: Work in a dynamic environment where your creativity and data skills will shine.
- Why this job: Be a pioneer in building a new growth engine for a game-changing product.
- Qualifications: 4-6+ years in growth marketing with a knack for experimentation and analytics.
The predicted salary is between 82800 - 101200 $ per year.
Build something people love. Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending, and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration.
About the team: Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. Our team owns the growth engine that closes the gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet.
About the role: You’ll own net-new customer acquisition for the SMB segment, running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role. The acquisition engine for this segment doesn't exist yet, so you’ll be defining it, testing what moves the needle, and scaling what works.
What you’ll do:
- Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle.
- Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns.
- Test positioning and messaging that gets this segment to notice us for the first time.
- Own growth-motivated webinars and other programs aimed at reaching new audiences.
- Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next.
- Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation.
What you bring:
- 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value.
- Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis.
- Comfort operating in a segment or product with limited brand awareness.
- Experience running net-new-audience programs aimed at reaching new audiences.
- An analytical mindset: using data to diagnose funnel problems, prioritize opportunities, and recommend actions.
- Clear written communication: able to translate test results and positioning ideas into actionable insights.
- A demonstrated habit of using AI to accelerate your work.
Nice to have:
- Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.
- Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
- Experience marketing specifically to small and medium-sized businesses.
Who you are:
- Motivated by ambiguity and building from scratch.
- Think like an owner; proactive in running experiments.
- Comfortable being judged on outcomes you can't fully control yet.
- Partner well; understand the importance of acquisition and nurture handoff.
- Competitive in a healthy way.
- Equally comfortable in numbers and creative aspects.
Why Wealthsimple?
- Top-tier health benefits and life insurance.
- Long-term group savings with employer match.
Senior Specialist, Growth Marketing in Toronto employer: Jaide Health
Cohere is an exceptional employer that fosters a collaborative and mission-driven culture, making it an ideal place for professionals looking to make a significant impact in the AI industry. With a strong focus on employee growth, we offer extensive benefits including generous vacation time, health and dental coverage, and a supportive environment for career development. Our Toronto headquarters, along with global offices, provides a dynamic work atmosphere where innovative ideas thrive and every team member's contributions are valued.
