Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO. This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision. Key Responsibilities:
Build ABM plays with the CRO and Sales Own named-account lists and BDR outreach Define targeting, segments, messaging, and sequence content Connect podcast, events, and outbound activity Evaluate vendors and decide whether to retain or internalize Requirements:
Evidence-based judgment balanced with instinct Intellectual humility and willingness to change course Doer mindset with strong follow-through 80/20 approach to testing and investment Ability to brief and manage agencies, freelancers, and teammates Lead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.
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Account-Based Marketing Lead in Montréal employer: Jaide Health
Cohere is an exceptional employer that fosters a collaborative and mission-driven culture, making it an ideal place for professionals looking to make a significant impact in the AI industry. With a strong focus on employee growth, we offer extensive benefits including generous vacation time, health and dental coverage, and a supportive environment for career development. Our Toronto headquarters, along with global offices, provides a dynamic work atmosphere where innovative ideas thrive and every team member's contributions are valued.
