Growth & Product Marketing Manager in Kitchener

SkyWatch is at the forefront of revolutionizing how earth observation data is accessed and utilized globally. Our innovative platform empowers businesses, researchers, and governments to easily integrate satellite data into their operations, driving informed decision-making and unlocking new opportunities for growth and efficiency.

Founded on the principle of democratizing access to space-based technology, SkyWatch provides a seamless interface that aggregates data from numerous satellite sources, offering unparalleled access and insights. Whether monitoring agriculture, managing infrastructure, or advancing scientific research, our scalable solutions cater to diverse industries with a commitment to reliability, security, and sustainability.

The Mission

Own the top of the funnel and hit the number every week. You are the first growth marketer in a GTM function rebuilt around targets and instrumentation. There is no marketing department to inherit and no brand campaign to run. Your job is to grow visitors, signups and qualified leads against a monthly target you help set and a weekly target you break down yourself.

The Role

• You own three numbers: visitors, signups and inbound marketing-qualified leads.
• Hit the top-of-funnel targets by channel, report what moved, what you did about it, and what you learned.
• Make LLMs an acquisition channel.
• Run content and social as a growth engine.
• Build an industry-leading social following.
• Make high-quality content affordably.
• Own the website and conversion from visitor to signup.
• Run co-marketing with our partners.
• Product marketing for the SkyWatch platform.
• Lifecycle marketing.
• Be resourceful with technology.

Who You Are

• Target-oriented with experience carrying a pipeline or signup number.
• On the leading edge of AI in marketing.
• Creative with content and social.
• Comfortable on camera and behind it.
• Product-minded.
• An operator, not a manager.

Qualifications

• 5 to 7 years in growth, demand generation or product marketing at a B2B software, data or developer-facing company.
• Demonstrated results growing a channel from AI assistants or answer engines.
• Hands-on with a product analytics tool, a lifecycle messaging platform and a CMS or code-owned site.
• Strong writing and a track record of content and social that performed.
• A portfolio of work you made yourself.
• Able to be in our Kitchener office one or two days a week.
• Comfortable reading a funnel in a dashboard.
• Geospatial, GIS, imagery or Esri ecosystem experience preferred.

What You Will Be Measured On

• Weekly: Visitors, signups and inbound MQLs against your weekly target.
• Monthly: Cost per signup, signup-to-activation rate per offering, social following against industry peers.
• Quarterly: Inbound-sourced pipeline ARR and new subscription ARR against plan.

Compensation

Base salary plus a variable component of about 25% of on-target earnings, paid quarterly against the targets above and uncapped when you beat them. Stock options. Health benefits and hybrid work, in the office one or two days a week. Indicative on-target earnings: CA$135,000 to CA$165,000, depending on experience.

Why SkyWatch

• You own the funnel.
• The channel is wide open.
• The product is real.

Accessibility at SkyWatch

At SkyWatch, we believe every candidate deserves a fair and inclusive experience. If you require an accommodation at any stage of the recruitment process, please let us know.