Lead brand development and content strategy as Head of Marketing, shaping communications across digital, social, content, and product marketing channels. The role is based at myHSA. You will own marketing strategy and execution at myHSA while expanding reach beyond advisors to Plan Administrators and Employees. This role combines campaign execution, educational storytelling, light design support, and cross-functional collaboration. You will help clarify spending accounts for everyday users. Key Responsibilities:
Own and execute the full marketing strategy Develop video, photo, email, and social content Build campaigns aligned with launches and business goals Track key performance indicators and optimize marketing Oversee marketing assets and light graphic design Requirements:
Five or more years of marketing experience Experience managing direct reports within marketing Strong understanding of brand development and content strategy Excellent writing and communication skills Experience with Figma, Canva, or Adobe preferred Bring brand leadership, content creation, campaign execution, and clear communication to myHSA’s growing marketing function.
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Head of Marketing Brand Strategy in Calgary employer: Ionic Partners, LLC
The University of New Brunswick is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals seeking to make a meaningful impact in higher education. As the Director of Finance and Administration, you will benefit from a supportive environment that prioritizes employee growth through mentorship and continuous improvement opportunities, all while being part of a historic institution dedicated to excellence in education and community engagement.
