Product Development Manager in Toronto

Intimate Interactive Advertising is looking for an innovative and market-savvy Product Development Manager to add to its growing team. The Product Development Manager’s primary responsibility is to manage the profitability and growth of the company’s new and existing business lines. This includes all product ideation, market strategy, development, optimization and troubleshooting throughout the lifecycle of each respective product line.

The ideal candidate will possess a big-picture vision and the ability to combine online marketing concepts with a unique blend of technical and design expertise to create and maintain effective revenue generating products that promote growth. Ultimately the Product Development Manager is accountable for delivering industry best-in-class products to market that meet the company’s financial and strategic goals.

They will have strong communication and analytical skills, the ability to multi-task and meet deadlines under high pressure, maintain a pro-active approach to meeting client needs, respond to online performance indicators and remain current with emerging web design/technology and affiliate marketing trends. Reporting to the Vice President, Product Development, the candidate will also serve as the internal and external expert for each product line, presenting key information and metrics to the sales team including targeted product demonstrations and use studies.

Responsibilities

• Product Development and Profitability – Build, execute and maintain strategic plans for new online products from inception to launch that positively contribute to the bottom line and profitability of your respective business line.
• Business Requirements – Gather and communicate business requirements effectively to various stakeholders including Design, Technology and Sales teams, performing cross-functional leadership to ensure all elements of the plan are executed within deadlines and to a high degree of quality. This includes product launches, maintenance, new features and enhancements.
• Market research and competitive analysis - Identify issues and trends through traditional and outside-the-box methods. Present findings, prioritize and integrate new product launches, features and solutions into project pipelines and strategic roadmaps, ensure that the end-product addresses the market need in the best way possible.
• Optimization – Manage input related to your product lines, prioritize needs and new product launches.
• Research and identify opportunities in new and emerging online lead generation markets.
• Market Intelligence - Become an expert on designated products – understand how the lead generation funnel works, identify areas of improvement through analysis and client input, communicate feedback and support various teams as needed, including identifying potential areas of revenue growth for clients, presenting product lines and representing the company at trade shows and events.
• Perform high-level analysis and monitoring of key performance indicators and to support sales strategies and company objectives.
• Compliance - Perform due diligence on all accounts and product launches to ensure exceptional client service and compliance with applicable regulatory requirements.
• Marketing Content – Help define tailored content for web-based products including website copy and information to highlight the value proposition of your product portfolio. Contribute to marketing programs that help drive brand awareness and demand for your business vertical and product line.
• Contribute to a positive corporate atmosphere.

Qualifications/Desired Experience

• At least 2 years in an online product or business product development role. Prior online marketing experience is an asset.
• Ability to derive, set and achieve product development goals with a focus on managing an entire business line of products.
• A business mind with a technology acumen - ie. you can understand a business objective or problem, and create a valuable, flexible, and scalable technology solution (no coding required).
• Strong ability to present ideas and information in an influential and compelling manner.
• Strong relationship building skills.
• Strong multi-tasking and organization skills.
• Strong analytical and critical thinking skills.
• Strong verbal and written communication skills.
• Ability to effectively collaborate within a team atmosphere.
• Ability to work within changing priorities and timelines.
• Excellent project management, planning and organizational skills.
• Interest and familiarity with social media, the Web and emerging web technologies.
• Experience and knowledge of Microsoft Office products, Google Apps, CRM software.
• Enthusiasm, adaptability and self-motivation to succeed in a performance-based environment.

What We Offer Our Team Members

• Paid vacation, public holidays and personal days.
• Dynamic working environment and supportive team.