At a Glance
- Tasks: Shape media strategy using consumer insights and analytics to drive impactful marketing.
- Company: Join Omd, a leader in media strategy with a collaborative hybrid work culture.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a team that values strategic thinking and client relationships.
- Why this job: Make a real impact by connecting insights with business objectives in a dynamic environment.
- Qualifications: Strong analytical skills and experience in project management and audience data.
The predicted salary is between 90000 - 110000 $ per year.
Shape media strategy through consumer insights, audience behavior, and analytics as a Strategic Planning Associate Director in Toronto with hybrid work. At Omd, this Associate Director role connects business objectives with media recommendations and actionable insights. You will synthesize research, guide audience solutions, and support media, content, and social marketing. The work combines strategic planning, communication, measurement, and client leadership.
Key Responsibilities:
- Unearth consumer insights and behaviors for target audience definition
- Connect media recommendations with broader business and marketing objectives
- Translate research and data into actionable marketing insights
- Discuss KPIs, attribution, incrementality, testing, and optimization
- Orchestrate agency specialists and junior account staff
Requirements:
- Strong analytical and logical thinking skills
- Ability to synthesize data into concise strategies
- Experience managing projects, deliverables, or timelines
- Experience with complex audience data from DMP or Acxiom
- Familiarity with media, digital channels, measurement, and attribution
- Bring strategic planning, audience insight, measurement, and client relationship skills to Omd’s Toronto media strategy team.
Strategic Planning Associate Director in Toronto employer: Interpublic
Omnicom Media Montréal is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. With numerous opportunities for professional growth, comprehensive benefits including 100% employer-paid insurance from day one, and a strong emphasis on employee well-being, you will find a supportive environment that values your contributions. Located in the heart of Montreal, you'll enjoy a dynamic workplace with a strong social aspect, making it easy to build lasting friendships while advancing your career in media planning and buying.
