Shape audience strategy and campaign architecture as a hybrid Programmatic Strategy Associate Director with Omnicom Media in Toronto. This senior position leads programmatic solutions across a dedicated client portfolio while developing a team of programmatic professionals. You will act as a strategic partner to agency and client leaders, communicate complex technical solutions, and uncover opportunities aligned with business objectives. The work combines strategic guidance, performance optimization, and operational excellence. Key Responsibilities:
Develop audience strategies and campaign architecture Build trusted senior relationships with agency and client partners Understand objectives and uncover product and solution opportunities Recommend process improvements for efficiency and scale Oversee brand safety, targeting, and measurement best practices Requirements:
Deep, expert-level understanding of the ad-tech ecosystem Proven senior-level client and agency relationship leadership Strong business acumen supporting client and team success Expert knowledge of major DSPs and advanced measurement solutions Exceptional communication and presentation capabilities Bring strategic programmatic thinking, audience expertise, and senior stakeholder communication to Omnicom Media’s Toronto team.
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Programmatic Strategy Associate Director in Toronto employer: Interpublic
Omnicom Media Montréal is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. With numerous opportunities for professional growth, comprehensive benefits including 100% employer-paid insurance from day one, and a strong emphasis on employee well-being, you will find a supportive environment that values your contributions. Located in the heart of Montreal, you'll enjoy a dynamic workplace with a strong social aspect, making it easy to build lasting friendships while advancing your career in media planning and buying.
