At a Glance
- Tasks: Lead B2B demand generation and drive growth through multi-channel campaigns.
- Company: Join Flywheel, a dynamic company focused on innovative marketing strategies.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven results.
- Why this job: Make a significant impact on North America's demand generation strategy.
- Qualifications: 8+ years in B2B demand generation and strong leadership skills required.
The predicted salary is between 118800 - 145200 $ per year.
Lead B2B demand generation for Flywheel in a hybrid Toronto or Chicago role, using multi-channel campaigns and pipeline analytics to drive growth. As Director, Demand Generation, you will own North America strategy across Flywheel and Perpetua. You will translate integrated programs into measurable awareness, engagement, meetings, and revenue. The role combines account-based marketing, sales enablement, channel optimization, and full-funnel reporting.
Key Responsibilities:
- Build North America demand generation strategy and execution plans
- Optimize paid search, social, LinkedIn, SEO, email, and webinars
- Develop account-based strategies, sales plays, and enablement content
- Establish KPIs and identify campaign performance bottlenecks
- Coach demand generation team members cross-functionally
Requirements:
- 8+ years of B2B demand generation or revenue marketing experience
- 3+ years leading teams
- Proven success driving pipeline and revenue through multi-channel programs
- Experience with ABM, paid media, HubSpot, Salesforce, and analytics platforms
- Strong analytical and stakeholder management skills
- Bring strategic leadership, campaign expertise, and data-driven optimization to Flywheel’s demand generation and revenue programs.
Director of B2B Demand Generation in Toronto employer: Interpublic
Omnicom Media Montréal is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. With numerous opportunities for professional growth, comprehensive benefits including 100% employer-paid insurance from day one, and a strong emphasis on employee well-being, you will find a supportive environment that values your contributions. Located in the heart of Montreal, you'll enjoy a dynamic workplace with a strong social aspect, making it easy to build lasting friendships while advancing your career in media planning and buying.
