Senior Strategist in Toronto

Intercept is a frontier B2B agency for global technology companies. We help the world's biggest tech brands influence buying committees with campaigns, content, and creative across the full buyer journey. Our clients include Anthropic, AMD, Intel, Microsoft, HP, SAP, Qualcomm, Nokia, and other technology leaders. We work across NA, Europe, and Asia in 20+ languages. We're human-led and AI-forward. Our strategists use proprietary AI agent tools daily. Our InterceptOS platform combines market intelligence, GTM strategy, creative production, and campaign measurement.

ROLE OVERVIEW

You own the strategy on the accounts you support. Research, audits, competitive scans, content evaluations, and the frameworks themselves (e.g., ABM, connected journeys, etc.). You set the direction alongside our Director of Strategy rather than waiting to receive it, and you review the work of the strategists coming up behind you. You will be measured on the quality of your thinking, the pace you hold, and whether your work needs a second pair of eyes.

Is This You?

• You go deeper than you were asked to.
• You have real B2B or technology marketing experience behind you, and you want harder problems to solve.
• You are fast, and you check your work.
• You already use AI tools, and you push them harder than most people do.
• You write clearly.

The Good News

Working at the frontier, you are partnering with the largest technology companies in the world from your first day. The work is complex, technical, and genuinely interesting. You will use AI agent tools most organizations don't have yet for research synthesis, competitive audits, content scoring, and project analysis. You will mentor and review the work of strategists earlier in their careers.

The Hard Work

The pace is demanding. B2B technology has a steep learning curve. AI is a core part of how we work. Quality standards are high.

Responsibilities Include

• Run competitive audits across search visibility, AI engine visibility, messaging, content, and paid social.
• Conduct desk research on markets, buyers, and competitors.
• Build content audits and inventories, and score existing content against a campaign brief.
• Own messaging and positioning frameworks end to end.
• Support campaign concept development across the GTM flywheel.
• Use AI agent tools daily for research synthesis, brief analysis, competitive audits, and content scoring.
• Build the decks, documents, and workbooks that carry strategic work to clients.
• Fact-check and source-verify every claim and figure that leaves your hands.

Must-Have Qualifications

• 6-9 years in marketing strategy, research, or planning, ideally agency-side.
• Deep B2B enterprise and technology marketing experience.
• Demonstrable research ability.
• Strong writer who can turn analysis into a report.
• Able to run several workstreams at once.
• Comfortable adopting and integrating AI tools into daily work.
• Genuine comfort with ambiguity and a fast-moving, remote-first environment.

Nice-to-Haves

• Direct experience in B2B technology, channel or partner marketing, or ABM.
• Familiarity with SEO, GEO, and content performance tooling.
• Experience building competitive or content audits at scale.
• Experience working with AI or machine learning tools and platforms.

This Role Is Not For You If...

• You want to be handed a template and fill it in.
• You need the brief to arrive clean before you can start thinking.
• You default to agreement.
• Consumer marketing is where you want to stay.
• AI tools make you uncomfortable or feel like a fad.