Insight Global is looking for a beginner/intermediate Product Marketing Specialist to join one of their best energy-sector infrastructure and pipeline diagnostic clients.
This is a dynamic role designed for a professional who enjoys the intersection of technical product knowledge and sales enablement. You will be a key player in ensuring our sales teams are equipped with high-impact materials that align with our global brand standards.
Day-to-Day Impact
- Support & Enablement: Act as the primary point of contact for the sales team to fulfill requests for marketing collateral and product information.
- Product Positioning: Assist in defining and communicating the unique value propositions of our diagnostic and inspection technologies.
- Messaging Support: Help refine technical messaging to ensure it is accessible, compelling, and consistent across all channels.
- Collateral Management: Lead the updating and distribution of essential sales materials, including:
- Technical Product Sheets
- Competitive "Battle Cards"
- Case studies and presentation decks
- Brand Stewardship: Ensure all technical and promotional materials strictly align with corporate brand guidelines.
Responsibilities
- Operate within a dedicated Product Marketing function to enable the sales team's success in a competitive global market.
- Manage a high volume of requests from sales representatives, prioritizing tasks based on deal urgency and strategic importance.
- Collaborate with technical product owners to translate complex inspection data into marketable insights.
Required Skills & Qualifications
- Experience: 1-2 years of experience in marketing, sales enablement, or a related corporate communications role.
- Tools & Platforms:
- SharePoint: Proficiency in managing document libraries and internal team sites.
- Design Tools: Experience with general design platforms (e.g., Canva, Adobe Creative Suite, or similar) to make minor updates to templates and collateral.
- Communication: Strong written and verbal communication skills with a "customer-service" mindset toward internal stakeholders.
- Attention to Detail: Ability to manage version control and ensure technical accuracy in all distributed materials.
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Marketing Insights Analyst in Calgary employer: Insight Global
At Insight Global, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As an In-House Commercial Counsel in Mississauga, you will benefit from competitive compensation, comprehensive benefits, and ample opportunities for professional growth while working alongside innovative teams in a fast-paced environment. Join us to make a meaningful impact in the e-commerce and ad tech sectors, where your expertise will be valued and your contributions recognized.
