Customer engagement marketing and lifecycle expertise define this hands-on manager role at McLean & Company, supporting members across North America and globally. Own integrated campaigns that increase research usage, product adoption, and event attendance.
As an individual contributor, you will shape engagement strategy with the Marketing Director and execute programs across the member base. The work spans email marketing, audience segmentation, campaign analytics, customer insights, webinars, events, and digital channels. You will help improve member experience and support renewals through relevant communications.
Key Responsibilities:
- Develop integrated strategies for research releases, launches, and core offerings
- Manage email segmentation, timing, frequency, QA, and scheduling
- Plan promotional campaigns for webinars and in-person events
- Use testing and analytics to optimize campaign performance
- Coordinate communication calendars across marketing and business teams
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field
- Six or more years of performance-driven B2B marketing experience
- Customer engagement and lifecycle marketing experience, including retention strategies
- Hands-on email marketing, segmentation, and campaign analytics experience
- Marketing automation experience with Salesforce, Gainsight, Pardot, Marketing Cloud, or similar
Apply customer insight, lifecycle marketing, email strategy, and campaign analytics to strengthen McLean & Company member engagement.
Customer Engagement Marketing Manager in Ottawa employer: Info-Tech Research Group
At Info-Tech Research Group, we pride ourselves on being an exceptional employer that champions flexibility, inclusiveness, and continuous learning. As a Research Director in IT Financial Management, you will thrive in a supportive remote work environment across Canada, where your expertise will directly influence C-suite clients and drive impactful results. With a strong focus on employee growth and a commitment to actioning feedback, you'll find ample opportunities for professional development and collaboration within a dynamic team dedicated to excellence.
