At a Glance
- Tasks: Create and execute innovative marketing strategies to drive client engagement and sales.
- Company: Join a leading insurance marketing firm that values diversity and teamwork.
- Benefits: Enjoy competitive salary, performance bonuses, flexible work options, and comprehensive health plans.
- Other info: Recognized as a top workplace with excellent career growth opportunities.
- Why this job: Be part of a dynamic team making a real impact in the insurance industry.
- Qualifications: 7-12 years of marketing experience, preferably in insurance, with strong analytical skills.
The predicted salary is between 120000 - 145000 $ per year.
Essential job responsibilities include but are not limited to:
- Supports and demonstrates IMA’s core values
- Values and understands the importance of diversity, equity, and inclusion among all IMA associates
- Devises and executes marketing strategy within client verticals
- Develops content strategy with business units and sales
- Delivers qualified leads to sales
- Acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
- Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
- Develops compelling and clear marketing and creative briefs for execution by Creative Team
- Responsible for execution and delivery of marketing and sales materials
- Measures and reports on pipeline effectiveness for marketing initiatives
- Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel
Required Experience and Skills include but are not limited to:
- 7-12 years progressive marketing experience; experience marketing within insurance industry required
- Bachelor’s degree required, with MBA preferred
- Previous experience managing lead/revenue generation activities
- Ability to prioritize nebulous and/or competing priorities
- Data-driven and experience in analytics-based reporting
- Familiarity with basic web analysis tools such as Google Analytics
- Experience in digital ad buying, social, DSP, search
- Excellent written and verbal communication skills
- Some overnight travel required (10%)
Competencies & Traits:
- Business Acumen
- Financial Acumen
- Professionalism
- Self-Direction
- Communicating
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
Marketing Strategist employer: IMA Financial Group
At IMA, we pride ourselves on being an exceptional employer that prioritizes our associates' well-being and professional growth. With a robust benefits package, including flexible work options and personal development opportunities, we foster a collaborative and entrepreneurial work culture that empowers you to make a significant impact. Join us in a dynamic environment where your contributions are valued, and you can thrive both personally and professionally.
