Global Product Marketing Manager in Toronto

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

About the role: Reporting to the Global Head of Product Marketing, the product marketing lead / manager is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets. This role will be based out of Toronto or Vancouver, Canada but will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US.

As a global product marketer, you’ll partner closely with our product and partnerships teams to help drive our product’s success. You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition.

Key responsibilities:

• Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions.
• Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing.
• Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience.
• Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more.
• Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion.
• Sales enablement: Engage regularly with our regional sales teams to understand why prospects do or don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform.
• Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns.

What you’ll need:

• Approx. five years product marketing experience in a fast-paced B2B SaaS or established tech company.
• Experience working in the accounting or professional services software industry is preferred, but not essential.
• Proficiency in using marketing tech, ideally Hubspot and Asana and experienced in leveraging AI tools to speed GTM initiatives.
• Growth mindset - you love a good challenge and are a builder at heart.
• Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points.
• Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences or personas.
• Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams.
• Data-driven - you’re comfortable diving into a spreadsheet or report or using AI tools to dig into what the data is telling you.

Key measures of success:

• Input metrics: Feature adoption and usage, 5 star rating on review sites.
• Output metrics: New customers, Increase in payments revenue.

Why join us:

• Global SaaS organization - category leader in revenue management from proposals to payments.
• Competitive salary.
• Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment.
• Employee recognition programs.
• Quarterly wellness allowance to spend on your wellness.
• Flexible working supported by work from office reimbursement and cell phone allowance.
• Personal tax return assistance.
• 20 days accrued paid time off annually, along with 10 annual wellbeing days.
• An extra paid day off to celebrate your birthday, alongside paid volunteering leave.

Compensation Information: Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on state/location, applicable experience, and skillset of the candidate. This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $165,000.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.