At a Glance
- Tasks: Lead and optimize Paid Media campaigns across various platforms for a top financial institution.
- Company: Join a leading financial institution with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional growth, and exposure to cutting-edge digital marketing strategies.
- Other info: Dynamic team environment with opportunities for mentorship and career advancement.
- Why this job: Make an impact in digital marketing while working with industry leaders and advanced tools.
- Qualifications: 4+ years in Paid Media, strong analytical skills, and experience with Google Ads.
The predicted salary is between 82800 - 101200 $ per year.
Our client, a leading financial institution, is seeking a Paid Media Manager - Digital Marketing. This role sits within the Digital Marketing team and is responsible for end-to-end Paid Media strategy, execution, and optimization across multiple lines of business. The position offers strong exposure to performance marketing, cross-channel collaboration, stakeholder management, and data-driven decision-making within a large enterprise environment.
Responsibilities
- Plan, execute, and optimize Paid Media campaigns, including strategy development, campaign setup, ad trafficking, targeting, creative testing, audience assignment, and automated reporting.
- Manage Paid Search and Paid Social campaigns with a strong understanding of executional best practices, platform capabilities, and performance KPIs across the marketing funnel.
- Drive strategic direction by analyzing performance metrics, industry trends, and competitive insights to deliver actionable recommendations aligned with business objectives.
Must-Have Skills
- 4+ years of hands-on Paid Media experience, including Paid Search campaign strategy, execution, optimization, and reporting.
- Strong strategic thinking with the ability to define KPIs, analyze performance metrics, and provide actionable insights.
- Platform proficiency with 4+ years of experience and/or certification in SA360 and Google Ads.
- 2+ years of experience in stakeholder management, acting as a trusted advisor and primary contact for Paid Media initiatives.
- Strong analytical skills, attention to detail, and adaptability to evolving digital tools and trends.
Nice-to-Have Skills
- Experience within the financial services or wealth management industry.
- Holistic, cross-channel campaign management experience.
- Exposure to emerging platforms such as Pinterest or TikTok and advanced automated reporting tools.
- Experience mentoring team members and collaborating with internal and external partners.
- Entrepreneurial mindset with the ability to proactively identify opportunities and troubleshoot issues.
Marketing Manager in Winnipeg employer: IFG International Financial Group Ltd
IFG International Financial Group Ltd is an exceptional employer located in the vibrant city of Toronto, offering a dynamic work culture that fosters collaboration and innovation. As a Director, FP&A, you will have access to extensive employee growth opportunities, including mentorship from seasoned executives and involvement in strategic decision-making processes. The company values work-life balance and provides competitive benefits, making it an ideal place for professionals seeking meaningful and rewarding careers.
Contact Details:
IFG International Financial Group Ltd Recruitment Team
