Head of Insights Consulting in Halifax

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities. The Head of Insights Consulting leads a team of high-performing Senior Specialists and Specialists, fostering a culture of excellence, collaboration, and continuous development. In this role, the Head of Insights provides coaching and mentorship to strengthen the team’s expertise in primary and secondary research, elevate the quality of insights deliverables, and champion the peer review practice.

Responsibilities include:

• Manage the team capacity, governance, and deployment in a fast-paced environment.
• Work with internal stakeholders and support the Sr Director with projects triage and prioritization.
• Coach and develop insights talent while maintaining high quality standards through embedded peer review practice.
• Lead and manage complex and high stakes mixed-method insights projects end-to-end.
• Be a go-to subject matter expert in the development and implementation of high quality proprietary primary research projects.
• Search and validate secondary information relevant to the business problem to solve or opportunity to explore.
• Utilize tools and techniques facilitating information search and processing including AI enabled solutions.
• Deliver high quality outputs using the combination of information gathered, summarizing complex insights findings into short and clear actionable information, adapted to audiences.
• Work with the team to ensure and increase visibility of insights, supporting customer centric and fact-based decision-making and planning.
• Support clients in owning the insights and taking actions about them.
• Continuously seek improvement for the team’s activities and operations, keeping up with any emerging tools, techniques and sources.
• Proactively initiate and recommend insights activities, aiming to “answer questions before they are asked”.
• Play an active role in the insights team yearly planning and development of combined activities.
• Liaise with senior management to identify information needs and opportunities to optimize the business and deliver insights and key analytics solutions.

This role is a mix of hands-on and managerial responsibilities and will require partnering with external vendors and collaborating with internal subject matter experts in other fields.

Qualifications:

• Bachelor’s degree in related fields and minimum 5 years’ experience in a similar role or equivalent combination of education and experience.
• MSc or MBA is an asset.
• Enthusiasm for online businesses and highly motivated in developing knowledge about various topics and industries.
• Strong experience in scoping/designing mixed-method programs (qual + quant integration).
• Ability to set priorities, multi-task, handle pressure and obtain results.
• Commitment to meeting timelines.
• Ability to structure concise and clear results presentations based on large amounts of information.
• Strong attention to detail and critical thinking.
• Must be comfortable with both qualitative and quantitative information and how to combine them.
• Knowledge of marketing research, basic statistical analysis and analytics required.
• Knowledge of various secondary information sources, and capability to continuously seek and learn new sources.
• Awareness of web-related information and measures and knowledge of AI tools and techniques in the context of insights.
• Comfortable in a decentralized structure where results are based on cooperation, collaboration, and influence of others.
• Ability to present ideas, conclusions and recommendations with clarity to diverse audiences.
• Excellent written and verbal communication skills.
• Ability to travel up to 10%.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits, long-term disability coverage, RRSP contributions, wellness allowance and much more! Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.