Join us as Regional Sales Director and lead the growth of our Group Benefits business across Ontario while supporting expansion in Western Canada. You will build strategic partnerships, lead a high-performing sales team, and drive revenue growth and market development in key regions.
- Establish, cultivate, and sustain relationships with brokers, third-party administrators (tpa), third-party payers (tpp), and other key distribution partners.
- Contribute to the execution of the national business development strategy by translating strategic priorities into regional market actions.
- Build, lead, and coach the ontario group benefits sales team as the regional business evolves.
- Provide senior-level support and guidance on complex or sensitive cases to help sales managers protect client relationships and advance business objectives.
- Actively contribute market intelligence and field insights to support product development, process optimization, and the organization’s competitive positioning.
Your core responsibilities
- Develop, expand, and manage distribution channels in alignment with the organization’s selected go-to-market and growth strategies.
- Work closely with the sales team to design and implement effective sales tools, value propositions, and market-facing resources for both internal teams and external partners.
- Participate in setting annual and long-term objectives that drive profitable growth, strengthen market penetration, and maximize business opportunities.
- Identify, qualify, and develop new business opportunities with a clear focus on sustainable revenue generation and long-term strategic fit.
- Monitor market trends, competitor activity, broker needs, and emerging opportunities to inform regional priorities and strategic decision-making.
- Establish, track, and analyze performance indicators to ensure achievement of sales, growth, and market development targets.
- Represent the organization at industry conferences, broker events, and market forums, while building a strong and influential network of contacts within the group benefits sector.
- Support product marketing strategies by providing regional insight, partner feedback, and recommendations that strengthen the company’s market relevance and sales effectiveness.
Desired Profile
- Bachelor’s degree in a related field, or an equivalent combination of education and relevant professional experience.
- Minimum of 6 to 9 years of experience in insurance sales, including at least 3 years in a sales leadership or team management role.
- Strong knowledge of the insurance and group benefits industry, including distribution models, broker networks, and market dynamics.
- Established relationships with managing general agencies (mgas), brokers, advisors, and other relevant market partners.
- Excellent written and verbal communication skills in english.
- Entrepreneurial mindset, with the ability to identify opportunities, open new markets, and build momentum in a developing territory.
- Strategic, client-focused approach with strong business acumen and a sound understanding of partner and advisor needs.
- Ability to adapt quickly, navigate ambiguity, and remain effective under pressure in a competitive sales environment.
- Strong coaching and people leadership skills, with the ability to build engagement, accountability, and performance within a sales team.
- Excellent interpersonal skills, executive presence, and ability to represent the organization with credibility and professionalism.
- Strong analytical, negotiation, and problem-solving skills.
- High standards of quality, professionalism, ethics, and customer service.
- Autonomous, proactive, and results-oriented leadership style.
- Ability to influence and collaborate effectively with multiple internal and external stakeholders.
- Solution-driven approach with a strong focus on execution, follow-through, and measurable outcomes.
Are you interested in this position?
Note that our offices are located in Saint-Hyacinthe.
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Regional Sales Director employer: Humania Assurance Inc.
At Humania, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Regional Director in Group Benefits Sales & Growth, you will have access to comprehensive benefits, professional development opportunities, and the chance to make a significant impact in the Ontario market and beyond. Our commitment to employee growth and a supportive environment makes Humania a rewarding place to advance your career while contributing to meaningful change in the industry.
