Shape HONK’s content strategy in a hybrid Toronto role, combining fintech storytelling with search-optimized copywriting for B2B audiences. As a Content Marketer, you will translate HONK’s business goals into content that guides prospects through every funnel stage. You will craft narratives about payment technology, build brand authority, and support pipeline momentum. The role spans strategy, execution, distribution, and performance analysis. Key Responsibilities:
Build content strategy from HONK’s business goals Craft human narratives for fintech and payment audiences Produce articles, case studies, collateral, and campaigns Develop search-optimized content with external SEO and SEM partners Analyze metrics, refine frameworks, and pitch unconventional ideas Requirements:
Five or more years in content strategy and copywriting Experience with B2B SaaS, fintech, or payment platforms preferred Portfolio demonstrating proven content work Ability to build content engines without an existing playbook Ability to write polished, publication-ready copy efficiently Bring strategic thinking, fintech storytelling, and hands-on copywriting to strengthen HONK’s authority across search and buyer journeys.
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Senior B2B Content Strategist in Toronto employer: HONK
HONK is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Software Engineer to thrive. With a strong focus on employee growth, we offer comprehensive health benefits and the flexibility of a hybrid work environment in vibrant midtown Toronto, allowing you to balance your professional and personal life while contributing to the modernization of parking payments across North America.
