Lead HONK’s content lifecycle with audience insight and hands-on execution. Create strategic, search-optimized stories that guide prospects through the funnel. As a Content Marketer, you will translate business goals into content strategy while producing assets across the prospect journey. The role calls for five-plus years of content strategy and copywriting experience, ideally across B2B SaaS, fintech, or payments. You will adapt tone for distinct buyer personas, turn ambiguity into workflows, and deliver polished copy efficiently. Key Responsibilities:
Translate business goals into high-impact content strategy Guide prospects through every funnel stage Produce thought leadership, conference materials, and product collateral Partner with product, sales, and design teams Maintain consistent HONK brand voice across touchpoints Requirements:
Five-plus years of relevant content experience B2B SaaS, fintech, or payment platform background preferred Experience building content engines from the ground up Strong understanding of distinct buyer personas Creative approach to new angles, media, and formats Use audience nuance, strategic content planning, and efficient execution to strengthen HONK’s brand across the prospect journey.
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B2B SaaS Content Marketing Manager in Toronto employer: Honk Mobile Inc.
HONK is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the payments sector. With a strong focus on employee growth, we offer competitive salaries, comprehensive benefits, and the flexibility of hybrid work arrangements, allowing you to thrive both personally and professionally. Join us in modernizing parking payments across North America and be part of a team that values creativity, collaboration, and meaningful contributions.
