At a Glance
- Tasks: Lead growth marketing strategies to drive customer acquisition and engagement.
- Company: HomeEquity Bank, a leading Canadian bank focused on reverse mortgages.
- Benefits: Hybrid work environment, competitive salary, health benefits, and professional development opportunities.
- Other info: Join a dynamic culture that values inclusivity, teamwork, and community service.
- Why this job: Make a real impact in helping Canadians live their retirement dreams.
- Qualifications: 10+ years in marketing with leadership experience in growth and digital marketing.
The predicted salary is between 113400 - 138600 $ per year.
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms.
POSITION SUMMARY
The Director, Growth Marketing develops and executes HomeEquity Bank’s growth strategy to drive qualified demand, customer acquisition, conversion and sustainable funded mortgage growth across direct-to-consumer, digital, referral, partner and broker-supported channels. The role leads digital customer experience, marketing technology and responsible AI capabilities, partnering across Marketing, Sales, Product, Customer Experience, Data, Technology, Legal, Compliance, Privacy and Risk to turn customer insights into scalable, measurable growth programs.
MAJOR ELEMENTS OF THE ROLE
- Growth Strategy and Performance: Develop growth strategies aligned with customer needs, business objectives and funded mortgage targets. Lead acquisition across paid, owned, earned, referral, broker and partner channels. Optimize budgets, channel performance, lead quality, conversion, acquisition costs and marketing ROI.
- Digital Experience and Customer Journey: Lead the evolution of websites, landing pages, online tools and end-to-end customer journeys. Partner with Brand, Product and Customer Experience to deliver accessible, intuitive and trust-building experiences.
- Customer Acquisition, Personalization and Lifecycle Marketing: Develop segmentation, lead management, personalization and nurture strategies that improve lead quality and conversion.
- Marketing Technology, AI and Innovation: Define the marketing technology roadmap and integrate CRM, automation, analytics and customer data capabilities.
- Measurement and Optimization: Set and monitor KPIs for lead generation, conversion, acquisition, funded mortgage growth and marketing ROI.
- Leadership and Governance: Lead and develop a high-performing team and build capabilities across growth, digital experience, marketing technology and AI.
SKILLS AND EXPERIENCE REQUIRED
- Degree in Marketing, Business, Communications or a related field, or equivalent experience, plus 10+ years of progressive marketing experience with leadership in growth, digital marketing, acquisition or demand generation.
- Proven success scaling measurable acquisition programs and improving complex digital customer journeys and conversion.
- Experience in financial services, lending, mortgages, fintech, insurance or another regulated industry strongly preferred.
- Strong knowledge of paid media, CRM, automation, SEO, content, experimentation, analytics, attribution, customer data and responsible AI-enabled marketing.
- Experience managing budgets, agencies, partners and concurrent initiatives.
- Excellent communicator and influencer with success leading cross-functional work in a matrixed environment.
WORKING CONDITIONS UNIQUE TO JOB
Hybrid environment with regular internal and external collaboration and occasional flexibility outside standard hours for key initiatives and launches.
WHY WORK AT HOMEEQUITY BANK?
- Great Environment: HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility.
- A Dynamic Culture: Our commitment to inclusivity, professional development, and employee experience has been recognized through various awards.
- Growth and Opportunities: We provide challenging and rewarding careers in a wide variety of fields.
- Celebrating Great Work and People: We have created several programs that make it easy for our employees to recognize each other.
- The Perks: HomeEquity Bank offers a competitive total rewards package that includes extended health and dental benefits, Employee & Family Assistance Program, and more.
HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Director, Growth Marketing in Toronto employer: HomeEquity Bank
HomeEquity Bank is an exceptional employer that prioritizes a flexible and inclusive work culture, offering a hybrid working environment that caters to individual needs while fostering collaboration. With a strong commitment to professional development, employees benefit from various growth opportunities, recognition programs, and a supportive atmosphere that celebrates achievements and community involvement. Located in Canada, the bank stands out for its dedication to innovation in risk management and its focus on empowering employees to make a meaningful impact in the lives of homeowners aged 55 and up.
