At a Glance
- Tasks: Lead and build a new e-commerce division from scratch, driving strategy and execution.
- Company: Join a legacy brand with 30+ years of industry credibility and a startup vibe.
- Benefits: Full benefits, wellness perks, performance-based bonuses, and leadership opportunities.
- Other info: Dynamic role in a fast-paced environment with opportunities for significant impact.
- Why this job: Shape the future of digital commerce with autonomy and support to innovate.
- Qualifications: 10+ years in e-commerce leadership with a proven track record of profitable growth.
The predicted salary is between 90000 - 110000 $ per year.
LOCATION: Toronto, ON (On-Site)
BASE SALARY: TBD - aligned with experience
OTE: Performance-based bonus included
OTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground up
Looking for a growth-minded e-commerce leader ready to build a business-within-a-business. This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup.
ABOUT THE OPPORTUNITY:
You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences. If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.
YOU'LL BE IN CHARGE OF:
- Developing and executing a go-to-market and long-term e-commerce strategy
- Owning and optimizing the P&L for digital channels
- Leading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targets
- Driving customer acquisition, retention, and loyalty with performance-based strategies
- Selecting, managing, and evolving the e-commerce tech stack and vendor relationships
- Overseeing regulatory compliance, privacy standards, and cybersecurity protocols
- Building strategic partnerships and third-party integrations that fuel scalable growth
- Driving analytics, A/B testing, and experimentation to boost conversion and customer lifetime value
ABOUT YOU:
- 10+ years in e-commerce leadership with a track record of profitable scaling
- Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands
- Strong P&L management and comfort operating at both strategic and execution levels
- Data-driven decision-maker who understands UX, retention, and digital funnels
- Entrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environments
Bonus: Background in launching new market entries or DTC models
YOUR STYLE:
You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.
WHY THIS ROLE?
You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail and Manufacturing
General Manager, eCommerce in Toronto employer: hirequity Recruitment Agency
Join a dynamic team in Toronto, ON, where you will have the unique opportunity to build an e-commerce division from the ground up within a trusted brand. With a focus on employee growth and a culture that values innovation and collaboration, this role offers full benefits, wellness perks, and the chance to lead high-performing teams while driving significant digital commerce success. Experience the autonomy of a startup backed by over 30 years of industry credibility, making this an exceptional place for growth-minded leaders.
Contact Details:
hirequity Recruitment Agency Recruitment Team
