Senior Marketing Program Manager in Calgary

Highwood Emissions Management is the industry's independent partner on methane — combining the world's most widely deployed methane reporting platform with a consulting team that sits at the frontier of measurement science, regulatory development, and emissions strategy. Our clients include producers accounting for over 10% of global oil and gas production. We have delivered more than 300 methane engagements across 50+ operators on six continents, and we maintain a 100% success rate on OGMP 2.0 Gold Standard submissions.

Working at Highwood is not easy — but it is meaningful, fast-moving, and genuinely consequential. If you want to work on one of the hardest and most important problems in energy transition, alongside people who are shaping how the world measures and manages methane, this is the place.

Your Mission

The Senior Marketing Program Manager owns the planning, execution, and evolution of Highwood's core marketing programs across customer marketing, account-based marketing (ABM), corporate communications and public relations, and partner and community programs. You will turn Highwood's technical leadership into credible proof points, stronger market visibility, deeper customer engagement, and measurable pipeline impact.

Core Responsibilities

• Corporate Communications & Public Relations: Own and execute Highwood's corporate communications and PR strategy, with a strong focus on media relations. Develop regulatory and market-update media programs that strengthen Highwood's position as a thought leader in emissions management. Draft and distribute press releases, media materials, and internal communications that reinforce brand positioning and support business priorities.
• ABM Program Management & Execution: Define and operationalize Highwood's ABM program frameworks, including 1:Many campaigns. Design and execute regional ABM campaigns that reflect local market dynamics, customer needs, and Sales priorities.
• Customer Marketing & Advocacy: Develop and execute customer communications for major initiatives and product updates. Create customer-facing materials that support inside and outside Sales.
• Partner & Community Programs: Expand partnership opportunities and reach across strategic and community partners. Develop and manage co-marketing campaigns, joint events, and partner enablement materials.

What Success Looks Like

• Highwood's presence in target media and industry publications increases, with coverage that is proactive, on-message, and aligned to business priorities.
• ABM programs are structured, measurable, aligned with Sales, and demonstrate engagement and pipeline contribution across priority accounts and regions.
• Customer advocacy becomes a repeatable program: customer achievements are consistently captured, reference programs are accessible to Sales, and customers stay engaged through ongoing communication and programs.
• Partner and community programs are clearly defined, consistently executed, and tied to measurable brand and pipeline outcomes.

About You

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 7-10+ years of experience in B2B marketing program or project management, with experience in emissions management within oil and gas, with experience in environmental technology preferred.
• Proven track record leading complex, multi-channel marketing programs from concept through execution, measurement, and iteration.
• Excellent written and verbal communication skills, including experience drafting press releases, media materials, and executive communications.

The Benefits

At Highwood, we are committed to the physical and mental health of our employees and their families. Our Canadian health and dental benefits package includes coverage for dental visits, prescription drugs, vision, massage, physiotherapy, and psychotherapy. We offer $5,000/year to help cover non-essential educational pursuits of your choice. For our Canadian employees, we provide RRSP matching after three months. We have an Employee Stock Ownership Plan (ESOP).