Build qualified pipeline for P&P Optica through account-based campaigns, BDR programs, SEO, SEM, and email marketing from remote Ontario. Measure every channel.
This hands-on Marketing Manager partners with Sales Operations to turn interest into qualified meetings and measurable revenue impact. You will plan campaigns, maintain Salesforce, support new markets and food categories, and report outcomes monthly. The role also covers content, digital performance, and agency coordination.
Key Responsibilities:
- Manage BDR campaigns, targets, playbooks, and cadences
- Run account-based and email campaigns for new leads
- Measure marketing performance and maintain Salesforce accuracy
- Own organic and paid search performance
- Build annual plans, budgets, reports, and supplier relationships
Requirements:
- Five to eight-plus years of marketing experience
- Experience building or running BDR or SDR programs
- Track record delivering plans in entrepreneurial companies
- Hands-on experience with SEO, SEM, email, automation, and analytics
- Excellent organization and independent project management skills
Apply pipeline strategy, campaign measurement, Salesforce expertise, and digital marketing skills to PPO's growing food technology business.
Demand Generation Marketing Manager in Alton employer: HighlightTA
At RouteThis, we pride ourselves on being an exceptional employer that champions a vibrant workplace culture in Kitchener, Ontario. Our commitment to employee engagement and development is reflected in our innovative strategies and supportive environment, where every team member has the opportunity to thrive and contribute to our evolving business model in the AI space. Join us to be part of a dynamic team that values collaboration, creativity, and personal growth.
