Lead B2B marketing remotely from Ontario, combining storytelling, digital campaigns, and generative AI with occasional Waterloo office visits. Turn complex food inspection technology into demand.
As Marketing Manager at P&P Optica, you will shape the company story with senior leaders and create content for technical buyers. You will manage social channels, business development campaigns, SEO, SEM, email, analytics, and Salesforce accuracy. The role connects marketing activity with qualified meetings and revenue impact.
Key Responsibilities:
- Shape PPO messaging with the CEO, CCO, and VP Sales
- Create websites, blogs, case studies, videos, and sales materials
- Manage social channels and produce short-form video
- Build campaigns, playbooks, targets, and BDR cadences
- Test AI tools across content, research, and workflows
Requirements:
- Five to eight-plus years in marketing
- B2B marketing experience with enterprise sales cycles
- Hands-on SEO, SEM, email, automation, social, and analytics skills
- Experience with Salesforce and generative AI tools
- Strong writing, organization, and project management abilities
Bring strategic storytelling, pipeline marketing, digital expertise, and AI curiosity to P&P Optica's Ontario team.
B2B Marketing Manager AI Technology in Alton employer: HighlightTA
At RouteThis, we pride ourselves on being an exceptional employer that champions a vibrant workplace culture in Kitchener, Ontario. Our commitment to employee engagement and development is reflected in our innovative strategies and supportive environment, where every team member has the opportunity to thrive and contribute to our evolving business model in the AI space. Join us to be part of a dynamic team that values collaboration, creativity, and personal growth.
