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Associate Manager, Salty & BFY
Posted Date: Oct 28, 2026
Requisition Number: 130938
About the Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How Will You Fit in the Big Picture?
As a critical member of the Hershey Canada sales team, the CSE will be responsible to profitably grow Hershey Canada’s business and as part of the Better-For-You Snacks team, to achieve the assigned objective/plan, including gross sales, net sales, market share and profit contribution.
What Will You Do?
- Build and execute annual customer business plans, including new-product listings, permanent distribution and promotional calendars.
- Use customer, category and market data to identify opportunities and create persuasive selling stories.
- Forecast sales, set targets and develop one- to three-year growth plans.
- Create and deliver clear, high-impact sales presentations with cross-functional partners.
- Own customer promotional and merchandising strategies.
- Partner with customers, distributors and brokers to expand brand presence and grow sales.
- Work with Marketing and other partners to ensure new opportunities support Hershey brand strategies.
Education
- Bachelor’s degree required
Experience
- One to three years of progressive sales experience in consumer packaged goods or a related field.
Required qualifications
- Strong Microsoft PowerPoint and Excel skills.
- Experience analyzing data and translating insights into a clear customer story.
- Knowledge of the Canadian retail landscape.
- Strong presentation, written communication, verbal communication and negotiation skills.
- Demonstrated customer relationship management and cross-functional collaboration skills.
- Ability to forecast supply requirements and promotional trade in a changing environment.
- Ability to manage details, prioritize multiple assignments and work independently in a fast-paced environment.
Preferred qualifications
- Experience in the snack food category.
- Experience using Nielsen data.
How you work
- You think strategically and challenge the status quo.
- You bring an entrepreneurial, forward-looking mindset.
- You build productive relationships across functions.
- You are committed to continuous personal and professional development.
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Associate Manager, Salty & BFY in Mississauga employer: Hershey Company
Hershey Canada is an exceptional employer that fosters a culture of innovation and creativity, making it an ideal place for a Senior Brand Manager to thrive. With a commitment to employee growth and development, you will have the opportunity to lead impactful marketing strategies while working in a collaborative environment that values accountability. Located in a vibrant market, Hershey offers unique advantages such as access to diverse consumer insights and a strong focus on brand leadership, ensuring your contributions will shape the future of its iconic brand portfolio.
