Shape Candy, Mints and Protein marketing at The Hershey Company through commercialization, brand strategy, and budget management in Canada.
As Assistant Marketing Manager, you will support comprehensive portfolio management and growth targets. The work spans consumer insights, strategic planning, retail programs, innovation commercialization, and communications. You will coordinate priorities across Marketing, Sales, Finance, Supply Chain, and external agencies.
Key Responsibilities:
- Lead cross-functional commercialization projects through Gate processes and critical paths
- Translate consumer, shopper, and category insights into business actions
- Prepare go-to-market materials and execute retail programs with Sales partners
- Manage annual DME planning, tracking, and expenditure stewardship
- Brief agencies and coordinate integrated creative communications approvals
Requirements:
- Post-secondary education in business, marketing, or equivalent experience
- Minimum one year of progressive brand-management experience
- Strong communication across diverse audiences and functions
- Cross-functional leadership, project management, and analytical skills
- Working knowledge of P&Ls, budgets, and Microsoft Office
Apply brand strategy, commercialization, insights, and budget skills across Hershey's Candy, Mints and Protein portfolio in Canada.
Assistant Brand Manager Candy Portfolio in Mississauga employer: Hershey Company
Hershey Canada is an exceptional employer that fosters a culture of innovation and creativity, making it an ideal place for a Senior Brand Manager to thrive. With a commitment to employee growth and development, you will have the opportunity to lead impactful marketing strategies while working in a collaborative environment that values accountability. Located in a vibrant market, Hershey offers unique advantages such as access to diverse consumer insights and a strong focus on brand leadership, ensuring your contributions will shape the future of its iconic brand portfolio.
