At a Glance
- Tasks: Lead impactful marketing campaigns and shape the Factor brand in Canada.
- Company: Join one of Canada's fastest growing meal brands, Factor.
- Benefits: Enjoy discounts on meals, health benefits, and generous vacation time.
- Other info: Flexible hybrid work model and strong commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment with a focus on health and wellness.
- Qualifications: 7+ years in brand marketing and experience managing teams.
The predicted salary is between 99000 - 109000 $ per year.
Join the Factor meals brand at a pivotal moment of growth. As one of Canada’s fastest growing and largest ready-to-eat meal brands, Factor is changing the way Canadians think about convenient, nutritious food. We’re looking for an experienced Brand Manager who’s ready to make a meaningful impact. You’ll play a key role in shaping the next chapter of the brand in Canada—working across bold campaigns, cultural moments and high profile partnerships to make Factor a household name.
Responsibilities:
- Own the local market positioning and key messages for the Factor Meals brand, leveraging local insights and market context to translate the global positioning for local relevance and impact.
- Define the strategy for how Canada goes to market amongst emerging trends in the food and health & wellness space guiding the organization on how the brand plays in the context of messaging, partnerships, and retail media.
- Own the marketing campaign calendar in Canada including planning and developing both high impact local campaigns and partnering with central teams to scale global campaigns and marketing assets where there is a strong fit.
- Be the champion for Canada in a matrixed global/local model influencing strategies, campaigns, and resourcing for local needs based on key insights, market nuances, and local performance.
- Own the product marketing strategy and plan to drive product education, build awareness and trial of new product launches and drive average order rate amongst active users.
- Partner with local product and dietitian teams to bring new product concepts to life grounded in consumer data, helping to position the product and key messages effectively.
- Oversee local consumer insights. Execute research and tests to fill in knowledge gaps on the local growth consumer and create actionable insights.
- Support the media team in brand media channel planning including owning any media sponsorships or integrations.
- Manage a seven figure marketing budget as well as track, report, and provide actionable insights on brand performance and KPIs.
- Responsible for the leadership and coaching of a Sr. Specialist.
Qualifications:
- A university degree in Marketing, Business, or other related field of study.
- 7+ years of brand or product marketing experience in a Tech, CPG, or DTC business.
- 2+ years of experience managing direct reports.
- Proven track record of developing and executing successful marketing campaigns and new product launches.
- Experience working within a matrixed organization navigating global and local stakeholders with proven ability to influence buy-in to local strategies and needs.
- Experience managing external agency partners.
- Strong learning agility and willingness to take on new challenges with resilience.
- Knowledge and passion for sports marketing and health & wellness marketing.
- Embraces AI and emerging technologies as tools to unlock new ideas, accelerate execution and drive impact.
Benefits:
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered.
- Vacation & PTO - Generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top‑up program for expectant parents.
- Growth & Development - Support for career progression, development opportunities, and investment in continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - Opportunities for team socials and engaging company days.
- Diversity & Inclusion Initiatives - Commitment to diversity, equity & inclusion efforts.
- Flexible Hybrid Approach - Offering remote work flexibility along with the opportunity to interact and collaborate in the office.
Working Conditions: It’s possible that you may be exposed to common allergens in this role. If you have any concerns with being exposed to any particular food ingredients, please disclose this during the hiring process.
HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. All final selection decisions are made by our hiring team.
This is a posting for an existing vacancy. We are actively seeking to fill this position.
Toronto, ON Pay Range $99,000—$109,000 CAD
Manager, Brand & Product Marketing in Toronto employer: HelloFresh
HelloFresh Canada is an exceptional employer that prioritizes employee well-being and growth, offering generous benefits such as health and dental coverage from day one, competitive RRSP matching, and a flexible hybrid work environment. With a strong focus on diversity and inclusion, along with opportunities for professional development, employees are encouraged to thrive both personally and professionally in a fun and collaborative atmosphere. Located in Toronto, this role not only provides a chance to make a significant impact on the marketing team but also allows for a balanced work-life experience in a vibrant city.
