Shape product marketing for Helcim's payments platform through positioning, launches, and merchant-focused storytelling in a hybrid work model. Drive adoption and retention with measurable go-to-market programs.
As a Senior Product Marketing Manager, you will connect Product, Sales, and Customer Success across Helcim's releases. You will translate complex product builds into merchant value through structured market insight, clear messaging, and launch planning. The work spans ideation, go-to-market execution, and post-launch optimization.
Key Responsibilities:
- Own end-to-end go-to-market strategies for product releases
- Define positioning, messaging, and merchant value narratives
- Coordinate launch assets across customer and sales channels
- Drive adoption through Pendo, lifecycle marketing, and onboarding
- Conduct merchant interviews and analyze market feedback
Requirements:
- Eight-plus years in product marketing
- Experience ideally in B2B technology or SaaS
- Exceptional writing and editing across formats
- Comfort with AI tools and automation
- Startup or high-growth experience is an asset
Bring product marketing leadership, customer insight, and clear messaging to help Helcim grow merchant adoption and retention.
Senior Product Marketing Manager employer: Helcim Inc.
At Helcim, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work environment in our Calgary office. Our commitment to employee growth is evident through our focus on coaching and developing talent, while our hybrid work model enhances team cohesion and communication. With a culture that champions resilience, transparency, and accountability, we empower our employees to take ownership of their work and drive meaningful impact in the tech industry.
