At a Glance
- Tasks: Lead global brand strategy and drive consumer awareness for a fast-growing food manufacturer.
- Company: Dynamic food manufacturer with a focus on innovation and growth.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape brand strategies.
- Other info: Join a collaborative culture that values creativity and strategic thinking.
- Why this job: Make a significant impact in a fast-paced environment while leading a talented marketing team.
- Qualifications: 10+ years in B2C brand marketing and strong leadership skills required.
The predicted salary is between 132345 - 161755 $ per year.
You are a hands‑on, strategic marketing leader with an entrepreneurial mindset who thrives in fast‑paced, growth environments. You balance big‑picture brand thinking with executional excellence and are comfortable driving results under tight timelines.
The VP of Marketing is responsible for setting and executing the global brand strategy to drive consumer awareness, trial, and sustained growth across the U.S. and Canada. This role owns brand strategy, innovation support, and go‑to‑market execution, including the development of new brands post‑incubation. Leading a global marketing centre of excellence, the VP Marketing partners closely with commercial, innovation, and market teams to deliver consumer‑centric, insight‑led marketing that drives market share, revenue, and margin growth. This role reports directly to the President.
Key Responsibilities
- Brand & Growth Strategy
- Translate business objectives into clear brand strategies and global marketing plans
- Define brand positioning, portfolio strategy, pricing guardrails, and agency partnerships
- Champion consumer insights, category trends, and innovation to support product development and new category entry
- Execution & Go‑to‑Market
- Lead integrated marketing programs across paid, earned, and owned channels (advertising, digital, PR, social, packaging, websites)
- Oversee global brand campaigns, new product launches, and packaging development with strong local market execution
- Ensure consistent brand standards while enabling market agility
- Agency & Partner Management
- Set agency strategy and manage external partners across creative, media, PR, and digital
- Maximize earned media, endorsements, and brand visibility
- Business & Performance Management
- Own the global marketing budget and oversee spend effectiveness
- Establish KPIs and benchmarks to measure marketing efficiency and ROI
- Ensure sustainable brand growth within global strategic guardrails
- People Leadership
- Lead and develop a high‑performing marketing team across markets
- Build marketing capability, succession, and talent depth
Qualifications & Experience
- 10+ years of senior B2C brand marketing experience within high‑growth FMCG (U.S./Canada required)
- 10+ years leading and developing teams; strong cross‑functional leadership
- P&L ownership and commercial acumen
- Experience building brands across multiple markets and cultures
- Strong agency management and integrated marketing expertise
- Knowledge of the pet food or adjacent consumer categories preferred
- Bachelor’s degree in Marketing or Business (MBA an asset)
Vice President of Marketing in Toronto employer: HeadSource International
Join a dynamic and innovative company that prioritizes operational excellence and employee growth in a hybrid work environment. As a Senior Vice President of Operations, you will be part of a collaborative culture that values strategic leadership and cross-functional teamwork, offering you the opportunity to make a significant impact on the organization’s expansion and success. With a focus on professional development and a commitment to safety and quality, this role provides a unique chance to lead transformative projects while enjoying the flexibility of remote work.
