At a Glance
- Tasks: Lead AI-driven data and product strategies to enhance media insights and decision-making.
- Company: Join Havas Media Group Canada, a collaborative and innovative environment.
- Benefits: Career development support, dynamic team culture, and opportunities for growth.
- Other info: Embrace a test-and-learn culture with exciting projects and cutting-edge tools.
- Why this job: Be at the forefront of AI transformation in media and make a real impact.
- Qualifications: Experience in data strategy, AI technologies, and strong leadership skills.
The predicted salary is between 135000 - 165000 $ per year.
The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem. We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and new business.
Key Responsibilities
- In collaboration with the HMG Canada Senior Leadership Team, set the strategic vision for Havas’ Data & Product department.
- Lead the full roll out of Converged.AI in Canada within the Havas Media team.
- Define and lead the AI, data, and product vision in partnership with the HMG Canada SLT.
- Identify gaps across AI, data, and media tool capabilities and deliver a clear roadmap.
- Drive adoption of AI-enabled planning, activation, and measurement frameworks.
- Support growth and new business through AI-led capabilities and product storytelling.
- Act as a senior advisor to clients on AI transformation, data strategy, and advanced media solutions.
Data
- Embed Converged.AI and data to be at the core of planning and activation, enabling the use of predictive modelling, audience intelligence, and real-time signals.
- Partner with cross-functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation for scalable AI activations.
Product
- Work with cross-functional champions, maintaining overview of existing capabilities.
- Lead demos, testing, and rollout of emerging AI and media technologies.
- Ensure Converged.AI connects with platform signals for continuous optimization.
- Define what Innovation means for Havas Media and how it is operationalized through AI, automation, and intelligent media systems.
- Drive efficiency through automation and AI-assisted workflows.
- Identify and scale high-impact AI use cases across the business.
- Enable teams with intelligent data products and faster insights.
- Foster a test-and-learn culture across the business.
- Elevate client deliverables through the innovative use and deployment of AI solutions.
Additional Responsibilities
- Audience & Insight Development: Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics.
- Measurement & Learning: Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation.
- Competitive Intelligence: Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions).
- Be the point of contact for bigger data integration projects and conversations such as MMM or 1PD ingestion.
This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported.
Group Director in Toronto employer: Havas Media Network
Havas Media Group Canada is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about AI and data strategy. With a strong commitment to employee growth, you will have access to cutting-edge resources and opportunities to lead transformative projects that enhance client success. Located in the vibrant city of Canada, Havas Media offers a dynamic work environment where your contributions directly impact the future of media planning and analytics.
