Senior Director - Casino Content Strategy in Winnipeg

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

The Senior Director - Content Strategy is the single, full-time owner of casino content strategy for Hard Rock Digital, across every state/territory we operate in. The role sits at the centre of the casino content ecosystem - game portfolio strategy, supplier and IP sourcing, and the increasingly important link between digital casino content and land-based (property) gaming.

Key Responsibilities

• Content Strategy & Single Source of Truth: Own the single source of truth for casino content strategy across all HRD casino markets. Build and maintain a rolling content roadmap across slots, live casino, table games, jackpots, and branded/exclusive content, sequenced against certification and launch timelines in each market. Present a quarterly content strategy review to the business - findings, roadmap performance, and updated priorities.
• Content Sourcing & IP: Lead content-release tasks end to end: securing IP, briefing suppliers on branded and exclusive games, and managing multiple concurrent content sources against a single delivery calendar. Identify and prioritise exclusivity opportunities, timed-exclusive windows, and bespoke content deals across our supplier base. Bring order to the casino content strategy specifically - track a shifting supplier landscape, apply one consistent evaluation and prioritisation framework, and be the named point of accountability.
• Property Gaming & Omni Content Relationship: Close the content-to-property gaming gap: build and hold an ongoing working relationship with property-side gaming leadership - the VPs and leads for slots and table games at key Hard Rock properties - and with the supplier management function inside Hard Rock International that governs land-based game content. Align key digital content releases to land-based release moments so that both sides of a launch are coordinated and monetised together.
• Supplier & Portfolio Performance: Monitor player engagement and portfolio mix across all markets, working closely with Supplier Relations, Slots & Jackpots, and Live Dealer & Table Games. Track costs and implement a cost efficient content framework. Maintain a mandatory input right on content decisions made by the Supplier Relations, Slots & Jackpots, and Live Dealer & Table Games functions, ensuring every decision is made against the same strategic roadmap.

What We're Looking For

• 5+ years' experience in online casino or iGaming, with a strong track record in content strategy, game portfolio management, or supplier/IP sourcing.
• Deep knowledge of the casino content supply landscape - suppliers, aggregators, certification processes across US regulated states and international markets.
• Comfort operating as an individual contributor with high strategic ownership - this role drives outcomes through process, relationships and a mandatory input right, not through direct management authority.
• Experience or strong interest in Omni-channel / land-based-to-digital content coordination; ability to build credibility quickly with property-side gaming leadership.
• Strong analytical grounding - comfortable owning a roadmap, tracking KPIs, and presenting findings to senior stakeholders on a quarterly cadence.

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits, flexible vacation allowance, a hybrid / remote working environment, and a startup culture backed by a secure, global brand.

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).