At a Glance
- Tasks: Lead product marketing strategies and shape messaging for growth at GS1 Canada.
- Company: Join GS1 Canada, a leader in innovative product solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with cross-functional teams and exciting challenges.
- Why this job: Make an impact by connecting products with customer needs and driving adoption.
- Qualifications: 5+ years in product marketing with strong strategic skills.
The predicted salary is between 22756 - 27812 $ per year.
Lead product positioning and go-to-market strategy at GS1 Canada in Toronto, with hybrid in-person attendance. Shape messaging that drives adoption and growth. As Product Marketing Manager, you will strategically market assigned products, services, and solutions across GS1 Canada’s portfolio. Reporting to the Marketing Director, you will connect product development with customer needs and business objectives. The role partners with Product Management, Demand Generation, Lifecycle Marketing, Content and Digital Experience, and Sales.
Key Responsibilities:
- Develop product marketing strategies supporting product growth and adoption
- Lead positioning, messaging, and customer-facing product narratives
- Translate technical features into customer-focused benefits
- Coordinate go-to-market planning and launch readiness
- Create sales enablement materials and messaging frameworks
Requirements:
- Five-plus years in product or strategic marketing
- Experience developing positioning, messaging, and go-to-market strategies
- Strong product marketing and value proposition knowledge
- Experience leading cross-functional product launches
- Ability to explain complex products through compelling messaging
- Bring product marketing, positioning, and launch expertise to strengthen customer understanding and adoption at GS1 Canada.
Product Marketing Manager – Toronto employer: Gs1ca
GS1 Canada is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to lead transformative data initiatives. Located in the heart of Canada, we offer competitive benefits, professional development opportunities, and a commitment to responsible AI practices, ensuring that our team members can thrive both personally and professionally while making a meaningful impact in the industry.
