Senior Marketing Manager in Toronto

In this role, you will lead the end-to-end go-to-market strategy for Canada, which represents one of our most strategically important international growth markets. Reporting directly to the GM of Growth Marketing, International Markets, you will play a pivotal role in planning and executing integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners as well as Small Business customers.

By collaborating closely with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region. Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline. You will balance long-term growth strategies with short-term tactical initiatives, taking accountability for a dedicated regional budget and utilising data-driven insights to continuously optimise campaign performance.

You will join a collaborative and output-driven marketing team based in Toronto, which includes the direct management of a regional events specialist. The team operates within a global matrix, working hand-in-hand with product marketing, sales, and external agencies to deliver seamless customer experiences. Together, we focus on building trust through transparency, nurturing positive relationships, and championing the voice of our community.

Initially, you will focus on developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market. You will design and launch bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms and collaborate with global performance marketing to deliver highly targeted ABM activity. You will partner with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors. Additionally, you will embed rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.

This position is based in our Toronto office space, offering a flexible, trust-based hybrid working environment. You will have access to our international marketing network, combining regular in-office collaboration days with the autonomy to work effectively from home.

We are looking for candidates who bring a solid background in B2B marketing, specifically focused on external partner or channel marketing within SaaS, technology, or fintech sectors. You should have a proven track record of designing and executing Account-Based Marketing strategies for large enterprise accounts. Experience running successful co-marketing and affiliate programmes from concept through to performance analysis is essential. Your technical toolset should include familiarity with Salesforce, marketing automation platforms like SFMC or HubSpot, and analytics tools. Exceptional communication skills are required, with total comfort presenting to senior executives and aligning cross-functional teams. A self-starter mindset with strong ownership, adaptability, and a genuine curiosity to test and learn is also important.

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits. The expected base salary range for this role is $103,500 - $153,500 CAD. Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level and company performance. Comprehensive benefits include world-class health, wellness, and retirement programs, as well as Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.