Paid Media Manager

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

We are looking for a creative, analytical, and results-driven Paid Media Manager to oversee the execution and performance of our paid acquisition channels. In this role, you will deploy and optimize comprehensive full-funnel digital campaigns designed to drive growth across E-commerce, physical retail locations, and brand activations. You will serve as a bridge between performance and creative, working side-by-side with our internal Creative and Content teams to transform analytical insights into collaborative, high-performing ad concepts while managing a team of high-performing specialists.

Main Responsibilities:

• Lead and execute digital ads & performance campaigns: Manage and optimize paid acquisition channels, including Meta Ads, Google Ads, Pinterest Ads, and TikTok Ads to achieve targeted ROAS, CAC, and other KPIs.
• Creative Analysis & Feedback: Closely study ad performance to identify creative insights and messaging patterns, translating complex data sets into highly actionable, clear feedback for internal Copy and Design teams.
• Testing Frameworks: Architect and execute A/B and multivariate experimentation targeting ad creatives, messaging hooks, and visual formats to systematically improve Return on Ad Spend (ROAS).
• End-to-End Campaign Management: Expertly implement, traffic, and oversee comprehensive, full-funnel advertising across search, social, and shopping channels.
• Budget Oversight and Efficiency: Direct multi-million-dollar ad spend with precision, utilizing data-driven insights to rebalance funds across platforms according to campaign performance.
• Integrated Omni-channel Strategy: Orchestrate specialized campaign structures for diverse business needs, managing distinct tactics for digital E-commerce growth and brick-and-mortar store visits simultaneously.
• Monitoring & Daily Optimization: Proactively monitor live campaign performance daily; relentlessly optimize audience targeting, bidding strategies, and creative deployment to maintain efficiency, prevent ad fatigue, and quickly capitalize on scaling opportunities.
• Reporting: Prepare and present regular campaign performance metrics and clear revenue impacts, translating technical platform data into clear narratives for cross-functional stakeholders.

Qualifications:

• Professional Experience: 5–7+ years of hands-on media-buying experience executing omnichannel digital campaigns within a fast-paced retail or E-commerce setting, with 2+ years in management or team leadership.
• Creative Alignment Fluency: A proven track record of successfully collaborating with creative agencies or internal Copy and Design teams, with the ability to translate technical "media buyer" data into clear visual direction.
• Technical Platform Expertise: Advanced, verified hands-on mastery of major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager) paired with strong web analytics fluency (GA4).
• Analytical Mindset: Exceptional quantitative data fluency with a history of leveraging platform analytics to evaluate ad performance, combat creative fatigue, and uncover consumer behaviour trends.
• Agile Project Management: Excellent organizational skills with a history of managing continuous multi-sprint testing backlogs, complex campaign timelines, and strict financial efficiency metrics simultaneously.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People. Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. Candidates that are retained will be called for an interview.