At a Glance
- Tasks: Lead and evolve SEO strategies to drive organic growth for clients.
- Company: Established marketing agency with a focus on innovation and collaboration.
- Benefits: Flexible schedule, casual dress, profit sharing, and health benefits.
- Other info: Hybrid remote work environment with opportunities for professional development.
- Why this job: Make a real impact in the digital marketing landscape while growing your skills.
- Qualifications: 5+ years of SEO experience and strong analytical skills.
The predicted salary is between 65000 - 65000 $ per year.
Job Summary
We are a long-standing, full-service marketing agency seeking an experienced, strategic SEO Manager to lead and evolve our SEO and AEO practice.
This individual will be responsible for defining the vision, frameworks, and execution strategies that drive sustainable organic growth for our clients.
The ideal candidate brings deep expertise in search, a strong technical foundation, and the ability to translate data into high-impact business outcomes.
This role requires both strategic leadership and hands-on execution, with a focus on delivering measurable performance and long-term value.
Responsibilities
- Define and lead the overall SEO and AEO strategy, aligning initiatives with client business objectives and broader marketing goals.
- Identify growth opportunities through advanced keyword research, competitive analysis, and search intent modeling.
- Oversee on-page and content optimization strategies to improve search visibility, engagement, and conversion performance.
- Provide leadership on technical SEO, including site architecture, indexation, schema implementation, Core Web Vitals, and site performance optimization.
- Establish measurement frameworks and KPIs, leveraging tools such as Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager to track performance and inform strategy.
- Partner cross-functionally with account management, content, development, and paid media teams to ensure integrated, full-funnel digital strategies.
- Lead ongoing SEO audits, identifying systemic issues and prioritizing initiatives based on impact and effort.
- Stay ahead of industry trends, including search algorithm updates and the evolving role of AI in search (AEO), and translate insights into actionable strategies.
- Act as a senior advisor to clients, clearly communicating strategy, performance, and opportunities in a confident and consultative manner.
- Develop and mentor team members, contributing to the growth and maturity of the agency’s SEO capabilities.
Skills & Qualifications
- Extensive experience leading SEO strategy and execution, with a proven track record of driving measurable organic growth.
- Deep understanding of search engine algorithms, ranking factors, and the evolving search landscape, including AI-driven search experiences.
- Advanced proficiency in analytics and reporting tools, including Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager.
- Strong technical SEO expertise, including site audits, structured data, and performance optimization.
- Demonstrated ability to connect SEO performance to broader business metrics such as revenue, lead generation, and ROI.
- Strategic thinker with strong problem-solving skills and the ability to prioritize high-impact initiatives.
- Excellent communication and presentation skills, with experience engaging senior stakeholders and clients.
- Proven ability to lead cross-functional collaboration and influence decision-making across teams.
- Job Type
- Full-time
- Pay
- From $65,000.00 per year
Benefits
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Profit sharing
- Vision care
- Work from home
- Ability to commute/relocate
- Ancaster, ON: reliably commute or plan to relocate before starting work (required)
Experience
- SEO: 5 years (required)
- Work Location
- Hybrid remote in Ancaster, ON
- #J-18808-Ljbffr
SEO Manager in Hamilton employer: Gray Marketing
Join our dynamic marketing agency in Ancaster, ON, where we prioritise innovation and collaboration. As an SEO Manager, you'll benefit from a flexible work schedule, profit sharing, and opportunities for professional growth while working in a supportive environment that values your expertise and contributions. Our casual dress code and regular company events foster a vibrant work culture, making it an excellent place for those seeking meaningful and rewarding employment.
