At a Glance
- Tasks: Transform complex tech into engaging stories that connect with customers.
- Company: Join Grass Valley, a leader in media technology innovation.
- Benefits: Flexible remote work, competitive salary, and a supportive team culture.
- Other info: Collaborative atmosphere with opportunities for personal and professional growth.
- Why this job: Shape the future of media while growing your career in a dynamic environment.
- Qualifications: Strong product marketing experience and excellent communication skills.
The predicted salary is between 82800 - 101200 $ per year.
Grass Valley is looking for a Product Marketing Manager who can turn complex technology into clear, compelling stories that resonate with customers. This role sits at the intersection of product, sales and marketing. You’ll develop the positioning, messaging and campaigns that bring Grass Valley’s products and solutions to market, helping customers understand not simply what our technology does, but what it makes possible.
The ideal candidate combines a strong understanding of technology with excellent marketing instincts. You should be comfortable digging into sophisticated products and workflows, identifying what really matters to customers, and translating those insights into simple, differentiated marketing strategies.
Your Role
- Translate complex technologies, products and workflows into clear, customer-focused positioning and messaging.
- Understand how individual Grass Valley products fit within our broader portfolio and turn that alignment into cohesive solution stories.
- Develop product and solution marketing strategies, campaigns and go-to-market recommendations.
- Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities.
- Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand.
- Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications.
- Identify opportunities to move conversations beyond individual product features toward customer outcomes and complete workflows.
- Develop competitive positioning that clearly communicates Grass Valley’s differentiation.
- Help ensure consistent messaging across products, solutions and customer touchpoints.
- Work with customers and partners to identify compelling use cases, proof points and stories.
Who you are
- Strong product marketing experience, ideally within media technology, broadcast, live production, cloud/software, professional video or a related technology market.
- Exceptional ability to simplify complicated technical concepts without oversimplifying their value.
- Strong strategic thinking and an ability to connect individual products to a larger portfolio and customer story.
- Excellent writing, presentation and communication skills.
- Ability to think both creatively and commercially.
- Experience developing positioning, messaging, go-to-market strategies and integrated campaigns.
- Comfortable working across Product Management, Sales, Marketing, customers and partners.
- An understanding of the rapidly changing media-production landscape—including the convergence of hardware, software, cloud and hybrid workflows—is highly desirable.
- Fluency in French and English, both oral and written.
The Person We’re Looking For
- You’re curious about technology, but you think first about the customer.
- You can sit with an engineer or Product Manager, understand a sophisticated technical discussion, and then walk away knowing how to explain its importance in one clear sentence.
- You should have a technology marketing focus, with experience in media a big plus.
- You see connections across products and technologies and can turn those connections into a larger story.
- You understand that great product marketing isn't about saying more. It's about identifying what matters most and making it impossible to miss.
- And you see value in simplicity.
Grass Valley — Leading the Media Revolution.
Working Conditions: Energizing and supportive work environment.
Responsable Marketing Produit | Product Marketing Manager in Winnipeg employer: Grass Valley
Grass Valley is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and initiative are highly valued. With competitive compensation packages and a strong emphasis on employee growth, team members have the opportunity to thrive in a supportive environment while working on cutting-edge technology in the media and entertainment industry. The role of Field Engineering Specialist offers a unique chance to engage with diverse clients and travel extensively, ensuring no two days are the same.
