Okta is hiring a Global Paid Search Marketing Manager (Toronto, Canada; also open in Bellevue WA and Chicago IL). This is a Digital Marketing role listed on the official Okta careers site.
Key Responsibilities:
- Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages)
- Audience & Competitive Intelligence: Conduct advanced keyword research and competitive benchmarking
- Process Automation: Identify workflow automation, scripting, and process improvements to scale the search program
- Account Hygiene: Audit account architecture to eliminate query bleeding and campaign cannibalization
- 3-5 years managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement
- Strong analytical skills, using statistical significance to validate test results
- Experience with Value-Based Bidding (VBB) and offline conversion feedback loops (CRM to ad platforms)
- Practical experience with AI-driven search features, automated bidding, and predictive analytics
- Deep expertise in Google Ads, Bing Ads, Salesforce, and Marketo/Eloqua
- BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or a related field
Salary: CA$114,000-CA$157,300 per year (Canada range)
Job Type: Full-time
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Global Paid Search Marketing Manager employer: Gomyneed Private Limited
Lyft in Toronto is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive impactful AI solutions. With a strong focus on professional growth, team members have access to continuous learning opportunities and the chance to work on cutting-edge technology that shapes the future of transportation. The vibrant city of Toronto offers a dynamic environment, enhancing both personal and professional experiences for those who join our team.
